Strategyzer Masterclass

Berlin Spring 2020


Thursday, May 7th 2020

Friday, May 8th 2020

9:00AM to 5:00PM


Classic Remise Berlin

Wiebestraße 36-37

10553, Berlin


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Meet the Speaker

Alexander Osterwalder

Alexander Osterwalder

Entrepreneur, Speaker and Business Theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the Thinkers50 list of the most influential management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies.

Strategyzer, Osterwalder’s company, provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

His books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want, Testing Business Ideas and The Invincible Company, to publish in spring 2020.

Masterclass Agenda

Day 1: Tools and Prototyping

  • 08:00
    • Registration opens
  • 09:00 – 10:30
    • Value Proposition Design
    • Creating Value for Customers
    • The Value Proposition Canvas
    • Value Proposition Design Best Practices
    • Coffee Break
  • 11:00 – 12:30
    • Business Model Innovation
    • The Corporate Innovation Landscape
    • The Leadership Challenge & Ambidextrous Organizations
    • Types of Innovation
    • The Business Model Canvas
    • Business Model Innovation Best Practices
    • Lunch Break
  • 13:30 – 15:30
    • Design Thinking & Innovation
    • Design Thinking
    • Ideation Techniques
    • Protoyping Techniques
    • Coffee Break
  • 16:00 – 17:00
    • Evaluating Business Model Mechanics
    • Design Improvement with Business Model Mechanics
    • Pitching: How to impact your audience?
    • Day 1 wrap-up

Day 2: Testing and Evolution

  • 08:00
    • Doors open
  • 09:00 – 11:00
    • Testing and de-risking Innovation
    • Why do innovations fail?
    • Customer Development and LEAN startup
    • Testing Library
    • Coffee Break
  • 11:00 – 12:30
    • Innovation Metrics
    • Innovation Metrics & Innovation Accounting
    • Prototyping Profit
    • Innovation Process & Sprints
    • Lunch Break
  • 13:30 – 15:30
    • Business Model Evolution
    • Business Model Disruption
    • Business Model Shifts
    • Blue Ocean Strategies
    • Coffee Break
  • 16:00 – 17:00
    • Managing Innovation & Portfolios
    • Innovation Culture
    • Innovation Portfolios
    • Organizational Structures
    • Masterclass wrap-up

Other Upcoming Masterclasses

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Mastering Business Models

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