Revolutionizing the world of innovation

With decades of experience at the forefront of innovation, we know how difficult it is to try to design for the future while managing the present. This is why we’ve always made it our mission to simplify that process.

Users of our tools
Practitioners trained
Readers of our books
Strategyzer, we can legitimately say, have changed the way in which we think about the world, or at least the world of innovation.”
Bill Fischer
Professor Innovation Management, IMD
With disruption around every corner corporate leaders need to think about business models as a strategic weapon. Strategyzer will help your company stay and win in business.
Steve Blank
The Father of Modern Entrepreneurship
The Business Model Canvas puts the thought process of successful serial entrepreneurs within the grasp of the rest of us — it has completely transformed how we teach planning for new businesses.”
Rita McGrath
Professor at Columbia Business School
our story

Our goal has always been to clarify and simplify complex business challenges. Here’s a timeline of our innovation journey:


Launching an innovation movement

1999-2009 (THE ORIGINS)

The introduction of the Business Model Canvas – the first in a series of simple, practical, and visual business tools that would change the innovation landscape.

Alex Osterwalder works with Prof. Yves Pigneur on a PhD thesis titled “Business Model Ontology”, at the University of Lausanne in Switzerland.

The thesis is developed into the Business Model Canvas. It rapidly grows in popularity and becomes one of the most well recognized and used business tools around.

An essential tool for corporate innovators and entrepreneurs, the canvas becomes a pivotal piece at the heart of the launch of the lean startup movement.


Equipping innovators to succeed

2010-2016 (THE FOUNDATION)

Strategyzer establishes training, tools, programs, as well as a global network of expert coaches and advisors – all to equip corporate innovators for success.

At Steve Blank’s ranch in California, the early Strategyzer team brainstorm a platform. Two years later in 2012, we launch the web app – combining testing with business model and value proposition design.

From client feedback, it becomes clear that people are struggling to fully adopt an innovation mindset and skillset. Our response is a series of online courses and another tool: the Value Proposition Canvas.

We find that innovation is still seen as a black box. We guide firms to adopt an evidence-based innovation investment approach and help enterprises set up their innovation portfolio, programs, and culture. We also launch a regular intensive training course for innovation coaches.


Enabling enterprises to grow


We package outcome-focused coaching and program management with industry-defining tools and training – all with a platform that makes innovation repeatable, scalable and transparent.

Clients need extra coaching in testing business ideas and designing superior business models. We develop a library of lean startup business experiments and create a library of business model patterns. Both help make complex innovation practice accessible to anyone.

We codify years of knowledge and experience into new tools and resources. We develop The Portfolio Map to help companies improve existing business models while exploring new growth engines – and we develop The Culture Map to help organisations design an innovation culture.

In 2020, we launch our Growth Portfolio and a new version of our platform, allowing companies to immediately apply and use our world class methodology and process at scale. Companies now have a turnkey solution for turning ideas into businesses.

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From guidance to independence

At Strategyzer, we aim to move beyond the limitations of  traditional consultancy firms. Our world class team of innovation coaches and advisors, program directors and customer success managers work with you to guide and level up your innovation process every step of the way.

Behind the scenes is a global team of creative, technical, and business professionals who package the Strategyzer methodology, training, guidance and programs onto our scalable technology platform. All together, we work to find the best possible solutions for you to be able to systematically produce innovation outcomes on your own.

our events

Curious about what it’s like to work with us? Join one of our upcoming events

See all upcoming events
Sept. 24
Accelerating innovation with AI
Master Workshops
Accelerating innovation with AI

This virtual workshop with Paris Thomas helps you experience ideation, prototyping, and testing with 
the aid of cutting edge AI tools.

Get tickets
Oct. 8–10
Testing business ideas
Master Workshops
Testing business ideas

Learn the skills, processes, and tools needed to design and run world-class business experiments. This unique online learning experience – taught by the lead author of Testing Business Ideas – will shift your mindset, grow your skill set, and help you drive meaningful change in your organization.

Get tickets
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Let's talk
Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.