Accelerating growth at Gore
W.L. Gore & Associates is a global materials science company with over 12,000 employees and annual revenues of 4.5 billion. They have thousands of products across industries but are most well known for their waterproof and breathable Gore-Tex fabrics. Gore has a long history of innovation and growth that goes all the way back to their founding in 1958. They are excellent at product innovation but recently they wanted to find new levels of growth. They tasked David Liss with exploring strategic ways to use business model innovation to do so. He contacted Strategyzer for help.
We're looking for a different angle to continue to drive our growth. We've been growing in that market for decades and want to see if we can accelerate that growth rate.”
Global Business Leader WL Gore
A different mindset for exploring new opportunities
To achieve their goals, Gore recognized that they would need to experiment with a new approach. This required finding the right team members who were willing to take on the challenge. Gore pulled together multidisciplinary teams for this. Each consisted of a market leader, an operations leader, product management team members, and others such as those from finance. Gore then partnered with Strategyzer to equip them. Strategyzer trained them in business model innovation and customer discovery. Teams learned to use the Business Model Canvas to visualize the current state of the business.
I think that's probably one of the strongest benefits of the Business Model Canvas—you show everything on one page. It's like creating a painting that everyone can look at and understand how your business operates.”