In this Strategyzer webinar we aim to share with you the mistakes to avoid and the best practices for delivering a compelling business model presentation, using our well-known tool the Business Model Canvas. Your host is Benson Garner, a seasoned business design consultant and a member of the Strategyzer content team.
In the following article, we'll delve into the valuable insights shared by Benson in the webinar, unraveling the art of delivering a compelling business model presentation while sidestepping common pitfalls. We will dissect the key takeaways, mistakes to avoid, and best practices that can transform your business model presentation into a powerful tool for securing investment, garnering support, and propelling your venture toward success.
Presentation killers: mistakes to avoid
Here we unveil presentation killers – the blunders that can cast a shadow over your business model presentation, obstructing the effective delivery of your message. These pitfalls, though common, can derail your audience's understanding and engagement. In this section, we'll dissect each of these presentation killers and shed light on their impact.
Cognitive Murder: Revealing the entire canvas at once
One of the most significant blunders that Benson highlighted is the tendency to expose the entire canvas upfront. He coined this mishap as "cognitive murder." Our brains can't handle all of that information all at once. Overwhelming the audience with an entire canvas instantly can lead your audience to disregard your spoken words and focus solely on the canvas.
For example, consider Ivan, the fictional presenter, and his dental clinic-focused business model canvas. Had Ivan displayed the entire canvas at the start of his presentation, the audience might have struggled to absorb the myriad of details, failing to grasp the interconnectedness of the elements. Instead, Benson advocated for a step-by-step approach, layering in elements of the story as you narrate, using visual cues like Post-it notes for a cohesive, comprehensible narrative.
Excessive detail and granularity
Benson cautioned against delving too deep into the nitty-gritty of your canvas during the presentation. While acknowledging the importance of detailed documentation, he stressed that strategic presentations require a concise focus on key elements. An overdose of granularity can obfuscate your central message and lead to confusion among your audience.
To illustrate, imagine Ivan inundating his canvas with exhaustive bullet points and minutiae regarding dental procedures, caseworker interactions, and billing intricacies. Such an approach could alienate the audience, overshadowing the core narrative. Benson's advice was to maintain a balance between depth and clarity, saving intricate details for separate documents or appendices, while your presentation remains a beacon of clarity.
Cramming multiple ideas into one canvas
Ivan's predicament also showcases another common error: trying to fit multiple unrelated ideas into a single canvas. As Benson pointed out, "Separate those ideas out into completely separate canvases." Whether it's divergent customer segments or distinct value propositions, Benson urged the audience to avoid cluttering the canvas with an overload of ideas.
Envision Ivan struggling to showcase dental clinics, indigent populations, and revenue streams all in one canvas. Such a presentation would undoubtedly confuse the audience, making it challenging to grasp the essence of each idea. Instead, keep your message crystal clear by dedicating separate canvases to each idea, offering a concise and coherent narrative.
Orphan elements: neglecting to connect all elements
"Orphan elements" emerged as another pitfall that can mar your presentation. As described by Benson, these are elements within the canvas that lack connections to the rest, resulting in a disjointed narrative.
For instance, if Ivan's dental clinic business model featured customer segments and value propositions but omitted the corresponding revenue streams, the canvas would suffer from orphan elements.These disconnected components disrupt the canvas's overarching story, causing confusion among the audience.
Instead, ensure that every element on the canvas contributes to a holistic narrative, weaving an interconnected story that captures the audience's attention and understanding.
Mixing present and future states
Blending present and future states within the same canvas can also hinder your presentation's efficacy. Benson emphasized the need to distinguish between current and future aspects clearly. He advocated for colour coding or employing separate canvases for each state to prevent audience confusion.
Imagine Ivan's canvas depicting both his current dental clinic operations and his future plans to expand into new markets. Without visual differentiation, the audience might struggle to discern the temporal context of each element.
Instead, employ visual cues or separate canvases to maintain a cohesive narrative while clearly delineating present and future states.
Blah blah blah: Engaging in irrelevant or excessive detail
Benson humorously labeled the tendency to stray off-topic or delve excessively into details as "blah blah blah." This pitfall often arises when presenters become sidetracked or succumb to the urge to share too much information, eclipsing the canvas and diluting the central message.
Imagine Ivan rambling about tangential dental industry statistics or lengthy billing processes without visual support. Such a monologue can alienate the audience, leaving them disoriented and disconnected.
Instead, stay aligned with the canvas, ensuring that your verbal narrative seamlessly complements the visuals, creating a clear and synchronized message.