Applied Masterclass: Enabling Organizational Change Through Momentum and Buy-In

This Masterclass helps you bridge the gap between how leaders plan change and how people actually experience change. 

Most transformation programs focus on strategy, structure, and processes; all driven by detailed implementation roadmaps. But real change happens and is long-lasting. When leaders can get people to buy in.

Instead of pushing people to comply, learn, and apply practical tools to systematically create the gravity that attracts people to willingly support and actively participate in change.

What you'll take away

• A clear benchmark of your initiatives momentum - Learn and apply our change engine tool and momentum scores to assess where your transformation is in terms of consistent action, visible results, and buy-in.
• A practical framework for turning stakeholders into champions - Learn and apply our tools to design you will create buy-in so your initiative is seen as the right thing for your organization.
• A step-by-step roadmap from early wins to the tipping point of change - Design small, consistent actions that generate visible wins and attract people to join your initiative without being pushed.
• A practical toolbox for building trust, legitimacy and commitment - Learn and apply our tools to design you will create buy-in so your initiative is seen as the right thing for your organization.‍
• A system for embedding change after early success - Master how to cascade change from early adopters to the rest of the organizations.
• A concrete 90-day action plan to implement after the workshop - Benchmark where you are today, and create a roadmap to increase momentum within three months‍

Tools and concepts you'll master

The Change Engine, The Momentum Scorecard, The Buy-In Matrix, The Stakeholder Scorecard, The Change Journey (i.e. Six Steps), The Change Journey Benchmark.

Work you'll lead around transformation

Discovery (i.e. learn about the organization), Starting Small (i.e. get early wins), Celebrate Success (i.e. through storytelling), Cascade Change (i.e. get to the tipping point), Embed Transformation (i.e. making change stick).

Who is this for

This Masterclass is for anyone who is working on enabling change within their organization - for example, helping people adopt and use AI, implementing innovation practices, or driving a digital transformation. This masterclass will help you if you are:

• At the beginning of your initiative - Learn how to create momentum and buy-in from the start using our toolbox. 
• Struggling to get traction after starting - Benchmark your momentum and stakeholder buy-in. Then create a strategy for what to do next.
• Looking to scale after early success - Discover advanced strategies to move beyond early adopters and expand your initiative across the organization.

How does it work

Final date to be defined. It would be around May and June 2026

1. Kick-off (60 min) & async prep (≈3h)
   
   • 60-minute live kick-off.
   • Followed by one week of asynchronous preparation. Discover and apply first tools & concepts to create momentum and buy-in.
2. Remote Workshop 
   
   • A four-hour deep dive into enabling organizational transformation
   • You build on the pre-work you have done.
   • We discover how to create momentum, map stakeholder buy-in and navigate the journey toward successful transformation.
3. Async applied work (≈3-4h)
   
   • You apply the concepts in your own context.
   • You can do some discovery, stakeholder mapping, storytelling about early wins or benchmark where you are on your change journey.  
4. Group Coaching Session (60 min)
   
   • One month later.
   • Live Q&A to address open questions and real-world challenges.

What practitioners say after applying

The Strategyzer masterclass gave me the tools and confidence to turn ideas into businesses with greater certainty and less money!

Andrew Buzinsky - Business Performance Coach, Rodina Ventures

The masterclass really helped me by providing practical examples of how to test business ideas and create an innovative culture & strategy.

Wietske Galema - Offering Manager, Dela

The Masterclass was truly excellent. It has the perfect balance between theory, practical cases, and application to the reality of my company

Martin Giorgetti - Strategic Innovation Advisor, Terravinci Group

Choose your access level

Enroll by 31 March 2026 to save €100 with early-bird pricing.

Single masterclass access - 1,099€ (+VAT) - Enroll now

• Guided, applied masterclass, tools you can use right away
• 10h live workshops (live or on-demand access)
• 4h applied work + 1h private Q&A
• Certificate of completion to validate your skills
• 1-year access to the Strategyzer platform (tools and resources)

Team masterclass access - 999€*/seat - Consult with our strategy team

• Everything from "single masterclass access"
• Plus 1-year access to Strategyzer collaboration tools
• Can be combined with the "expert masterclass series bundle"
• Talk to an advisor to get a personalized team offer
• *Team pricing starts at 3 participants with €200 savings per seat (larger teams save more). VAT applies depending on your region

Expert masterclass series (bundle) - 2,999€(+VAT) - Enroll now

• Everything from "single masterclass access"
• Access to all three applied masterclasses
  
  • Customer Obsession by Design‍
  • Value Propositions That Win in the Market‍
  • Business Models, Moats, and Resilience
  • Enabling Organizational Change Through Momentum and Buy-In

Explore the full masterclass series

You can take any masterclass independently, or you can take the full series to build a complete, connected approach, from customers to value propositions to business models, applied to your case. You'll leave with clarity, alignment, and a stronger basis for decisions.

Masterclass #1 - Customer Obsession by Design

• Kick-off (60 min): Monday, April 20, 15:00 CET
• Remote workshop 1 (5h): Friday, May 1, 13:30–18:30 CET
• Remote workshop 2 (5h): Friday, May 8, 13:30–18:30 CET
• Ask-us-anything (60 min): one month later (date TBD)
  

Masterclass #2 - Value Propositions That Win in the Market

• Kick-off (60 min): Monday, May 18, 15:00 CET
• Remote workshop 1 (5h): Friday, May 22, 13:30–18:30 CET
• Remote workshop 2 (5h): Friday, May 29, 13:30–18:30 CET
• Ask-us-anything (60 min): one month later (date TBD)
  

Masterclass #3 - Outcompete Through Business Model Advantage

• Kick-off (60 min): Monday, June 1, 15:00 CET (time TBD)
• Remote workshop 1 (5h): Friday, June 5, 13:30–18:30 CET
• Remote workshop 2 (5h): Friday, June 12, 13:30–18:30 CET
• Ask-us-anything (60 min): one month later (date TBD)

Masterclass #4 - Enabling Organizational Change Through Momentum and Buy-In

• Kick-off (60 min): (date/time TBD)
• Remote workshop 1 (5h): (date/time TBD)
• Remote workshop 2 (5h): (date/time TBD)
• Ask-us-anything (60 min): (date/time TBD)

Learn directly with Tendayi Viki

Tendayi Viki is a well-known author, speaker, and innovation consultant. As a Partner at Strategyzer, he guides large organizations to innovate for the future while still managing their core business.

About Strategyzer

Strategyzer helps organizations master strategic work and sustainable growth. We are the architects of the best-selling books: Business Model Generation, Value Proposition Design, and The Invincible Company, ranked by the Financial Times among the Top 10 most cited business books of all time. Our proven methodology has empowered millions of practitioners and 1,000+ leading organizations, including Nestlé, Microsoft, and NASA. We provide the tools, playbooks, and expertise to turn ambitious ideas into business impact.