Applied Masterclass

Enabling Organizational Change Through Momentum and Buy-In

Work on your own change initiative (or a case). Diagnose where momentum is stalling, map stakeholder buy-in, and build a concrete plan to move forward. 1 event, prework, & group coaching over 3 weeks.

  • Work on your own transformation challenge (or a fictional case)
  • Learn from peers driving similar change efforts
  • Led live by Tendayi Viki
Early bird: save €100. Solo or team access. Certificate of expertise included.

Limited cohort size. Starting in September 2026

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Masterclass Overview

What you'll get

A clear benchmark of your initiatives momentum

Learn and apply our change engine tool and momentum scores to assess where your transformation is in terms of consistent action, visible results, and buy-in.

A practical framework for turning stakeholders into champions

Learn and apply our tools to design you will create buy-in so your initiative is seen as the right thing for your organization.

A step-by-step roadmap from early wins to the tipping point of change

Design small, consistent actions that generate visible wins and attract people to join your initiative without being pushed.

A practical toolbox for building trust, legitimacy and commitment

Learn and apply our tools to design you will create buy-in so your initiative is seen as the right thing for your organization.‍

A system for embedding change after early success

Master how to cascade change from early adopters to the rest of the organizations.

A concrete 90-day action plan to implement after the workshop

Benchmark where you are today, and create a roadmap to increase momentum within three months.

What participants achieved

The Strategyzer masterclass gave me the tools and confidence to turn ideas into businesses with greater certainty and less money!

Andrew Buzinsky
Business Performance Coach

The masterclass really helped me by providing practical examples of how to test business ideas and create an innovative culture & strategy.

Wietske Galema
Offering Manager

It's about returning with fresh ideas and immediate execution capacity to better help CEOs, management teams, and partners in their strategic company development.

Joost de Leij
Strategy Facilitator, AI Labs for Leaders

Enable change that people join because they want to, not because they have to.

This Masterclass helps you bridge the gap between how leaders plan change and how people actually experience change. 

Most transformation programs focus on strategy, structure, and processes; all driven by detailed implementation roadmaps. But real change happens and is long-lasting. When leaders can get people to buy in.

Instead of pushing people to comply, learn, and apply practical tools to systematically create the gravity that attracts people to willingly support and actively participate in change.

Tools and concepts you'll master

The Change Engine, The Momentum Scorecard, The Buy-In Matrix, The Stakeholder Scorecard, The Change Journey (i.e. Six Steps), The Change Journey Benchmark.

Access to all the Strategyzer playbooks, learning resources, tools, and digital canvases

Work you'll lead around transformation

Discovery (i.e. learn about the organization), Starting Small (i.e. get early wins), Celebrate Success (i.e. through storytelling), Cascade Change (i.e. get to the tipping point), Embed Transformation (i.e. making change stick).

Who is this for

This Masterclass is for anyone who is working on enabling change within their organization - for example, helping people adopt and use AI, implementing innovation practices, or driving a digital transformation. This masterclass will help you if you are:

  • At the beginning of your initiative - Learn how to create momentum and buy-in from the start using our toolbox. 
  • Struggling to get traction after starting - Benchmark your momentum and stakeholder buy-in. Then create a strategy for what to do next.
  • Looking to scale after early success - Discover advanced strategies to move beyond early adopters and expand your initiative across the organization.

How does it work

Kick-off & async prep (1h) - September 9, 15:00-16:00 CEST  

  • 60-minute live kick-off.
  • Followed by one week of asynchronous preparation.
  • Discover and apply first tools & concepts to create momentum and buy-in.

Remote Workshop (5h)- September 16, 14:00-18:00 CEST

  • A four-hour deep dive into enabling organizational transformation
  • You build on the pre-work you have done.
  • We discover how to create momentum, map stakeholder buy-in, and navigate the journey toward successful transformation.

Async applied work (≈3-4h)

  • You apply the concepts in your own context.
  • You can do some discovery, stakeholder mapping, storytelling about early wins, or benchmark where you are on your change journey.  

Group Coaching Session (1h) - September 30, 15:00-16:00 CEST

  • 60 min session.
  • One month later.
  • Live Q&A to address open questions and real-world challenges.
Access your dedicated digital workspace on the Strategyzer Platform. Your tools, canvases, and data remain live for a full year—allowing you to scale your results long after the final session.

What you get

  • Work on your own product or case in every session — not just theory
  • 5h of live workshops — attend live or watch on-demand
  • 3-4h of hands-on applied work on your own context, plus a live Q&A with Alex
  • Certificate of expertise — recognized proof you can design winning value propositions
  • 1-year access to the Strategyzer platform — canvases, playbooks, and tools to keep applying what you learned
  • A peer network of leaders and practitioners facing the same strategic challenges

Explore the full masterclass series

You can take any masterclass independently, or you can take the full series to build a complete, connected approach, from customers to value propositions to business models, applied to your case. You'll leave with clarity, alignment, and a stronger basis for decisions.

Masterclass #1 - Value Propositions That Win in the Market

  • Kick-off (60 min): Friday, May 15, 15:00-16:00 CEST
  • Remote workshop 1 (5h): Friday, May 22, 13:30–18:30 CEST
  • Remote workshop 2 (5h): Friday, May 29, 13:30–18:30 CEST
  • Ask-us-anything (60 min): Friday, June 26, 15:00-16:00 CEST

Masterclass #2 - Outcompete Through Business Model Advantage

  • Kick-off (60 min): Monday, June 1, 15:00-16:00 CEST
  • Remote workshop 1 (5h): Friday, June 5, 13:30–18:30 CEST
  • Remote workshop 2 (5h): Friday, June 12, 13:30–18:30 CEST
  • Ask-us-anything (60 min): Friday, July 3, 15:00-16:00 CEST

Masterclass #3 - Enabling Organizational Change Through Momentum and Buy-In

  • Kick-off (1h): Wednesday, September 9, 15:00-16:00 CEST 
  • Remote workshop (4h): Wednesday, September 16, 14:00-18:00 CEST
  • Group coaching session( 1h): Wednesday, September 30, 15:00-16:00 CEST

Learn directly with Tendayi Viki

Tendayi Viki is a well-known author, speaker, and innovation consultant. As a Partner at Strategyzer, he guides large organizations to innovate for the future while still managing their core business.

Hosted by Tendayi Viki (Photo by Zak Greant)

About Strategyzer

Strategyzer helps organizations master strategic work and sustainable growth. We are the architects of the best-selling books: Business Model Generation, Value Proposition Design, and The Invincible Company, ranked by the Financial Times among the Top 10 most cited business books of all time. Our proven methodology has empowered millions of practitioners and 1,000+ leading organizations, including Nestlé, Microsoft, and NASA. We provide the tools, playbooks, and expertise to turn ambitious ideas into business impact.

Books by Alex Osterwalder and Strategyzer, read by millions of leaders worldwide

Apply proven methods to real work, fast

Pick the access level that fits your role, your team, and the outcomes you are after.
Price increases by 100€ after 31 March 2026.

Individual masterclass

One masterclass, fully applied. Walk away with tools and a clear plan you can put to work immediately.


Early bird pricing

Live training workshops

Access live or on-demand

Applied work

Certificate of expertise

1 year access to the Playbook library

Team masterclass

Give your team a shared language and practical tools so you align faster and move with confidence.

€999/seat

All from "single masterclass access"

1 year access to Strategyzer collaboration tools

Custom pricing

Expert bundle
(most popular)

Full masterclass series for an individual or a team. Gain end-to-end Strategyzer expertise.


Early bird pricing

€1,899/seat

All from "single masterclass access"

Access to all three masterclasses

Find out how to get your masterclass reimbursed by your employer

Questions we hear most often

Do I need prior experience with Strategyzer methods to participate ?

You do not need prior experience with our tools to participate. The programme has been designed to be accessible for everyone, and each individual or team will be guided along the way.

Do you offer discounts for teams or groups?

Yes, we offer team discounts. In fact, we strongly recommend joining as a team to get the most out of the experience. Schedule a meeting with us, and the discount depends on how many people will participate.

What tools will I need during the workshops?

Here is the setup recommended for everyone joining:

• Strong internet connection
• Computer or laptop with camera, microphone, and speaker
• Keep your computer's OS and browser fully up-to-date
• Download the latest version of the Zoom client, it is not recommended to use the in-browser version
• Smartphone (preferred as backup)

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