Guided playbooks FOR TEAMS

Bring real business work into the classroom

Understanding customers, designing business models, testing ideas against evidence. Playbooks give your students a designed sequence of activities in a shared workspace, so a case stops being something they discuss and becomes something they build.

Ready-to-run exercises, so you are not designing applied sessions from scratch.
Everyone works in the same space, which makes participation visible rather than optional.
Every student leaves with finished work they can defend, and show in an interview.

Browse the playbooks

Get access for $299

Everything included · Instant access · 14-day guarantee

Watch Alex Osterwalder introducing Playbooks

200k+

Companies work with Strategyzer frameworks

178

Countries where teams run our processes

Top 10

Most cited business book of all time

Choose your route

Find the right experience for your role.

Same proven methods, tailored to how you'll use them — what changes is who gets access, how you buy, and how much support comes with it.

I'm buying for myself

One subscription, $299 a year. Buy it today and run a playbook this week.

I'm buying for my team

Shared projects and progress visibility. Seat pricing is handled by our team.

I'm rolling this out across a large enterprise

Onboarding, invoicing, procurement and security questions, answered before you commit.

I'll use these with clients

Consultants and facilitators need different terms from individual use.

I'll use these with students

Academic use is licensed separately. Tell us about your course and cohort size.

The playbook library

Use a proven approach to solve your biggest problems.

Each playbook walks you, or your team, through the method step by step — and ends with a concrete solution you can act on.

Strong value propositions and differentiation with Gen-AI

Harness Gen-AI to craft sharper value propositions that resonate by quickly testing customer profiles and iterating ideas.

10x your business model with AI

Learn how to use AI and the world's best business model patterns to step-by-step strengthen, evaluate, and 10x your Business Model Canvas

Customer profile interviews

A structured, repeatable playbook to help teams get out of the building, lead high-quality customer interviews, and turn conversations into validated, evidence-backed customer profiles with zero administrative friction.

Map out your value proposition canvas with AI

Map out how you create value for customers by combining the Value Proposition Canvas with built-in AI tools to generate customer profiles and value maps.

10x Your Value Proposition

An interactive Strategyzer workspace that guides you through 6 value proposition patterns and the Value Stack tool to build a superior, customer-centric value proposition.

Competing on Business Models

Competing on Business Models is a hands-on playbook that helps teams design, refine, and communicate business models that stand out and scale.

Map out your customer profile with AI

Accelerate your customer discovery with AI.

How market ready is your project?

Move beyond guessing if your project is ready. Step through a structured risk assessment to gain total clarity on your market readiness before scaling.

How strong is your business model?

Assess every aspect of your completed Business Model Canvas using the Strategyzer Questions for Leaders Assessment.

Idea generation for customer-centric growth

Generate customer-centric ideas rooted in real needs and build cross-functional momentum around testable innovation opportunities.

Focus on the right customer

A key step to being customer-centric is knowing which customers to focus on. Especially in B2B environments, there can be many different customers, users, and stakeholders, such as decision makers, end users, economic buyers, and channel partners.

Map out your business model (with B2B examples)

Achieve a completed Business Model Canvas for your own business using step-by-step guidance and simple B2B examples like Xerox and Michelin Fleet Solutions

Assumptions mapping (prepare to test your business idea, part 1)

Extract and prioritize the riskiest assumptions underlying your business idea across desirability, feasibility, and viability risk categories to prepare for evidence-based testing.

Design experiments (prepare to test your business idea part 2)

Turn your riskiest hypotheses into a designed and prioritized sequence of business experiments to gather evidence and avoid wasting capital on unproven ideas.

Map out your business model (with B2C examples)

Achieve a completed Business Model Canvas for your own business using step-by-step guidance and simple B2C examples like Netflix and Mixue.

Value scenes: make visible how your product creates value

When designing products or services, it is easy to fall into the trap of focusing on all the features of what you are creating and miss why these would matter to customers.

Run customer profile interviews

Conduct structured customer profile interviews using built-in platform widgets to capture validations, refutations, and priorities without heavy admin work

Onboarding I : A guided introduction to the Strategyzer Playbook Library (Part 1 of 2)

A guided introduction to the Strategyzer Playbook Library, and part 1 of a 2-part onboarding series (leading into Onboarding II).

Onboarding II : A guided introduction to the Strategyzer Playbook Library (Part 2 of 2)

Build on Sarah’s earlier work in this continuation of the onboarding series (Part 2 of 2).

New playbooks released and updated every month, all included in your subscription.

How it works

Turn business challenges into practical outcomes.

A playbook is not a course, a template pack, or a consulting engagement. It's guided work that takes your team through a proven Strategyzer method one step at a time.

You work on your own business problem, in our visual tools, with the facilitation built in, and you finish holding something you can use in your next meeting.

Step 1

Choose your challenge

Pick the playbook that matches the question in front of you. Each one tells you what you'll produce and roughly how long it takes.

Step 2

Follow the guided workflow

A short explanation, then the exercise. Ten to twenty minutes a step, alone or together, with the prompts a senior consultant would give you.

Step 3

Finish with an output you can use immediately

A finished canvas, profile or assessment — visual, shareable, and ready for the review you're walking into.

The outputs you walk away with

Every one of these is a real Strategyzer tool, filled in with your own business case.

Business Model Canvas

One page your leadership can read and challenge in five minutes

Value Proposition Canvas

Why a specific customer would choose you, in a form your whole team can repeat

Customer profile

The jobs, pains and gains that matter, ranked — not guessed

Customer ecosystem map

Who actually decides: user, buyer, channel partner, blocker

Value scenes

A storyboard showing how your product creates value, so people stop debating adjectives

Business model assessment

Scored strengths and weaknesses, with the questions we use in client work

Team Alignment Map

Who has committed to what, by when — agreed in the room, not assumed afterwards

Evidence map

What you actually know, how strongly, and where the risk still sits

Customer ecosystem map

Who actually decides: user, buyer, channel partner, blocker

A practical path from idea to impact.

Follow clear steps, advance your work, and create tangible results.

A playbook open on a laptop, annotated with five labels: receive guidance — the Strategyzer books come alive as step-by-step guidance; learn fast — bite-sized lessons giving just-in-time information; apply now — outcome-driven activities that apply what you learned; advance projects — load playbooks for as many projects as you need and run async workshops; achieve outcomes — work collaboratively on real business artefacts to align on a common language and make progress.

Why trust this

The methods 200,000 companies already use, turned into steps you can run.

The Business Model Canvas and Value Proposition Canvas came from here. A playbook is that work, made runnable without us in the room.

200k+

Companies work with Strategyzer frameworks

Top 10

Most cited business book of all time (Financial Times)

178

Countries where teams run our processes

20 yrs

Of client work behind the methods

“Unlike books or courses that just explain concepts, a playbook gives you a repeatable process you can actually run. The problem is rarely knowledge, teams often know the tools. What they lack is a structured way to move from insight to decision to action, together, on their real work.”

Alex Osterwalder

Co-founder & CEO, Strategyzer

What happens when a Fortune 100 runs playbooks instead of their legacy approach.

They banned slides. A global industrial technology company ran its growth reviews across four events on three continents. Every team arrived having run a playbook instead of building a deck.

Ninety seconds on the idea, then the evidence. Leadership stopped judging polish and started interrogating proof. Some projects were killed — before the money moved, which the teams counted as a win.

The pre-work was less work than the slides it replaced. Those slides had been through five stakeholders anyway. The same effort now produces evidence instead of decoration.

And it gave everyone a shared language. Cross-functional teams and leadership could finally discuss the same work in the same terms.

What happens when a Fortune 100 runs playbooks instead of their legacy approach.

“What sets Strategyzer apart is the way they blend all these elements into an actionable format. This approach helps you take concrete steps and start doing, rather than wasting valuable time figuring out how to begin.”

Ignacio Ipharraguerre

VP Research & Innovation,
BioZyme Inc.

“Thanks to Strategyzer, we've been able to acquire proven methods and established innovation management processes fast, so we didn't have to reinvent everything from scratch.”

Antonis Hadjiantonis

Innovation Director,
Cyric

“I now run most of my workshops with Strategyzer Playbooks. Each team works through one focused exercise at a time, and the ideas from that exercise carry forward into the next. It also has all my favorite canvases and templates ready to use.”

Nick HimowiczBusiness Model Coach,Imperial College London ·

Trusted by teams inside the world's largest companies.

Playbooks vs the alternatives

See how playbooks differ from books, courses, and workshops.

We publish books and run consulting engagements ourselves. They solve different problems — if one of them fits you better, use it.

Option	Good at	Where it leaves you	What a playbook takes from it
Books	Depth. The whole argument, properly made.	You close the book knowing what to do and still face a blank Monday.	The method — sequenced into steps instead of chapters
Online courses	Efficient explanation, and a shared vocabulary across a group.	They end when you understand. Understanding was never the deliverable.	Short teaching, delivered at the moment you need it
Consultant	Judgement and hard conversations. Worth it when the problem is genuinely novel.	Expensive and calendar-dependent, and the capability tends to leave with the consultant.	The facilitation — designed in, so it runs without a booking
Templates and software	Flexibility, and a shared surface for a distributed team.	A blank canvas doesn't know what good looks like or what order to work in.	The workspace — pre-structured, with the prompts already in it
A Strategyzer Playbook	The only one of these that walks beside you while you do the work — and leaves the capability with your team rather than with us.

When a playbook is the wrong choice. If you need someone to challenge your strategy in the room, book a person — talk to our consulting team →. If you want to build the skill deliberately, with cohort teaching and feedback, take a masterclass →. Playbooks are for the situation in between: you know what needs doing, you own the outcome, and you need it done this month.

Pricing

One price, the whole library, 14 days to change your mind.

Most people start here

Individual

For one person. Buy it now, run a playbook this week.

$299 / seat

per year (USD) + tax where applicable · about $25 a month, billed annually

Get access

Try the Playbook Library with a 14-day refund period.

What's included

One user per subscription.
Twelve months. Cancel any time.
Every playbook, including new releases.
Updates included as the methods evolve.
Unlimited projects and workspaces, with AI support.
Live coaching and subscriber-only events.
14-day refund. Run a playbook first, then decide.

Many customers get this reimbursed through a learning budget.
What to send your manager →

Team

Everything in Individual, for everyone who needs to be in the same structure.

$299 / seat

per person, per year ·
volume pricing available

Talk to our team

What changes

Shared projects and workspaces
Progress visibility across the team
Optional expert facilitation, on-site or remote

Enterprise

For rolling the method out across functions or regions.

Custom

Arranged with our team, so seats, rollout and invoicing match how you work.

Talk to our team

What changes

Organization-wide access
Seat management, onboarding and admin support
Invoicing, purchase orders and procurement
Custom playbooks built around your own process

For organizations

Bring playbooks to a team, a function, or the whole organization.

Tell us how many people are involved and what you're trying to move. We'll come back with seat pricing, a rollout that doesn't need a change programme, and answers to whatever your teams, IT and finance need in order to sign off.

What we'll cover with you

Rollout across teams, functions or regions
Seat management, onboarding and admin
Customer support and coaching options
Invoicing, purchase orders and procurement
Security, privacy and data questions
Volume access and multi-year agreements

Explore our enterprise offering

Before you buy

The questions that come up most

Is this an online course?

No. A course finishes when you understand something. A playbook finishes when the work is done. There are short videos — three to five minutes — but they exist to get you through the next exercise, not to teach you a subject.

Is it a template library?

No. Templates hand you a blank structure. A playbook tells you which step comes next, gives you the prompts a facilitator would, and connects your work together — the customer profile you build early becomes the input to the assessment later.

Who is it for?

Anyone who owns a business question and has to come back with an answer. Strategy leads, product leads, go-to-market leads and business-unit heads all use them. You don't need to know the canvases already — each playbook teaches what it needs, when it needs it.

How long does one take?

About two hours on your own. With a team, one exercise a week over two to three weeks works better — it fits real calendars and the thinking benefits from the gaps.

Does someone have to facilitate?

No, and this is the part we worked hardest on. The facilitation is designed into the playbook, so the most senior person in the room can take part instead of running the session.

What's included for $299?

One user, for twelve months, with every playbook in the library plus each new one as it's released, updates as the methods evolve, unlimited projects and workspaces with AI support, and live coaching sessions.

How does it work for my team?

Access is per person. Team and enterprise plans are arranged with our team rather than bought online, so seats, rollout and invoicing match how you work. Most teams start with one person running a playbook to see whether it earns the seats.

What are the subscription terms, and can I get a refund?

Your subscription runs for twelve months and renews annually. You can cancel any time, and your projects stay yours. If you buy it, run a whole playbook and decide it isn't for you, tell us within 14 days and we'll refund you in full.

Anything else — reimbursement, client and academic use, exports — ask our team →

Choose the playbook for the decision in front of you.

Nine playbooks, one subscription, and new ones every month.
Try it with a 14-day refund period.

Browse the playbooks