The Portfolio Map
Map the businesses you’re running today alongside the ideas you’re building for tomorrow. See your portfolio in one view, compare returns and risk, and expose your biggest opportunities and vulnerabilities. Make investment decisions based on evidence, not opinions.
The playbooks show you how to put it into practice.
A business tool alone isn't a strategy
A great tool is just a starting point
Using the Portfolio Map gives you a practical starting point you can use today. The real value comes from knowing when and how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Portfolio Map
Run today's business while you build tomorrow's
Why use the Portfolio Map?
Get everything into one frame
Existing business models and new ideas usually live in separate decks. The map puts them at one scale.
Make hidden exposure visible
A profitable business can sit close to disruption and still look healthy in a spreadsheet. The map shows that gap.
See how the portfolio is weighted
How much you improve against how much you test is a strategic choice, whether or not anyone chose it.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
How strong is your business model?
Assess every aspect of your completed Business Model Canvas using the Strategyzer Questions for Leaders Assessment.
Competing on Business Models
Competing on Business Models is a hands-on playbook that helps teams design, refine, and communicate business models that stand out and scale.
Download the Portfolio Map template
Get the official Strategyzer template, ready to use with your team.
- High-resolution PDF, ready to print and put on the wall
- Built for workshops, team sessions, and individual brainstorming
- Easy to use, whether you’re starting from scratch or refining an existing offer
- Free to download and share with your team
Map what customers are trying to achieve, uncover their pains and gains, and design a value proposition that fits.