Mastering business testing: how to test and validate your business ideas with real customers

SELF-PACED ONLINE COURSE: 5 hours of pre-recorded content and exercises

with Alex Osterwalder and David Bland, top selling authors of the Testing Business Ideas book

Register for free on the Strategyzer Platform to complete purchase

Are you trying to find a market fit for your product? Or are you trying to decide what project to invest in next?

Learn how to test and validate your business ideas with real customers 

  • Learn a clear and practical way to test and de-risk your business ideas
  • Create a shared language for testing in your organization
  • Pairs with the Business Model and Value Proposition Canvases

Why is business testing important?

7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Shift your mindset from executing business plans to de-risking business ideas.

What is business testing?

You might have heard of testing before, but you don’t know where to start. In this chapter, you’ll learn about the core concepts, steps and language you need to begin testing with your team.

What are the biggest risks to your idea?

You know your idea has potential, but in the beginning it’s all a bit of a guessing game. Ask yourself what needs to be true for your idea to work? Capture these as testable hypotheses. By getting this right, you’ll set yourself up for testing success.

Learn how to answer these questions, and master the concepts you need to test your business ideas, directly from Alex Osterwalder and David Bland, top selling authors of the Testing Business Ideas book.

course overview

What to expect

Introduction to testing: why test business ideas in 
a systematic manner

Hypothesis: how to design well-formulated, hypotheses

Business experiments: how to design experiments that produce strong evidence

Learning from your experiments to take action

Making evidence-based decisions

Manage: how to structure, manage and track your experiments

Get your ticket

Self-paced training

Mastering business testing: how to test and validate your business ideas with real customers

SELF-PACED ONLINE COURSE: 5 hours of pre-recorded content and exercises

Register for free on the Strategyzer Platform to complete purchase

Entrepreneurs & startups

Test your business ideas through quick and cheap experiments before investing big in your idea.

Corporate innovators

Get out of the building and speak to your customers to understand if they truly value your business idea and are willing to pay for it.

Corporate leadership

Evaluate ideas based on a set of innovation metrics to assess how much closer it is to create value for your organization.

Train with your team

After running hundreds of masterclasses and workshops we’ve seen what it takes for companies to see results.

The most successful implementations often start with a team. Even 3-5 teammates learning together can create a common language and momentum internally. Often we see these companies send more and more employees master workshop after master workshop.

Funding resources template

Over 60% of past participants have been reimbursed for their master workshop ticket. While we can’t guarantee it, many companies provide employees reimbursement through a budget for continued learning. We have created an email template you can use to share the idea and get buy in from your manager.

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These are the questions we get asked a lot

Is there a timeline to finish the course?

No, you will have lifetime access once you’ve purchased the course.

Can I access the course on my smartphone or tablet?

Yes, you can. Our courses work on most mobile devices.

Do I receive a certificate or accreditation after completing the course?

Yes, you’ll get a Strategyzer certificate of completion when you finish the course.

Can I download the course for future reference?

We provide a select portion of the course and class materials to download for future reference. These resources include tools, templates and tip sheets. Our videos are only available to access during the stated access period and when you are logged into the course.

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Mastering value propositions: how to create value propositions that sell

You’ve got an idea for a product or service, but how will you transform that idea into a reality without losing time and burning cash?

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Master workshop
Testing business ideas

Learn the skills, processes, and tools needed to design and run world-class business experiments. This unique online learning experience – taught by the lead author of Testing Business Ideas – will shift your mindset, grow your skill set, and help you drive meaningful change in your organization.

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our EVENTS

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Mastering business testing: how to test and validate your business ideas with real customers
training programs

Mastering business testing: how to test and validate your business ideas with real customers

SELF-PACED ONLINE COURSE: 5 hours of pre-recorded content and exercises

with Alex Osterwalder and David Bland, top selling authors of the Testing Business Ideas book

Register for free on the Strategyzer Platform to complete purchase

Are you trying to find a market fit for your product? Or are you trying to decide what project to invest in next?

Learn how to test and validate your business ideas with real customers 

  • Learn a clear and practical way to test and de-risk your business ideas
  • Create a shared language for testing in your organization
  • Pairs with the Business Model and Value Proposition Canvases

Why is business testing important?

7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Shift your mindset from executing business plans to de-risking business ideas.

What is business testing?

You might have heard of testing before, but you don’t know where to start. In this chapter, you’ll learn about the core concepts, steps and language you need to begin testing with your team.

What are the biggest risks to your idea?

You know your idea has potential, but in the beginning it’s all a bit of a guessing game. Ask yourself what needs to be true for your idea to work? Capture these as testable hypotheses. By getting this right, you’ll set yourself up for testing success.

Learn how to answer these questions, and master the concepts you need to test your business ideas, directly from Alex Osterwalder and David Bland, top selling authors of the Testing Business Ideas book.

COURSE OVERVIEW

What you will learn

chapter 1
This is some text inside of a div block.

Introduction to testing: why test business ideas in 
a systematic manner

chapter 2
This is some text inside of a div block.

Hypothesis: how to design well-formulated, hypotheses

chapter 3
This is some text inside of a div block.

Business experiments: how to design experiments that produce strong evidence

chapter 4
This is some text inside of a div block.

Learning from your experiments to take action

chapter 5
This is some text inside of a div block.

Making evidence-based decisions

chapter 6
This is some text inside of a div block.

Manage: how to structure, manage and track your experiments

chapter 7
This is some text inside of a div block.

Presenting your idea — share learnings and get buy-in from decision makers

Who will benefit from the course?

Entrepreneurs & startups

Test your business ideas through quick and cheap experiments before investing big in your idea.

Corporate innovators

Get out of the building and speak to your customers to understand if they truly value your business idea and are willing to pay for it.

Corporate leadership

Evaluate ideas based on a set of innovation metrics to assess how much closer it is to create value for your organization.

Not ready to commit? Try a free sampler.

Pricing

Confidently invest in your self-development

Single course
$499.99
  • 13 lessons on 6 key topics with bite-sized steps and high quality videos.
  • Learn at your own pace
  • Lifetime access
  • Certificate of completion
  • 60 days money back guarantee
Take one course
Full curriculum
$1199.99
Mastering business models
Mastering value propositions
Mastering business testing
  • 35 lessons on 18 key topics with bite-sized steps and high quality videos.
  • 1 year access to Strategyzer Innovation Software
  • Learn at your own pace with lifetime access
  • Certificate of completion
  • 60 days money back guarantee
Take the full curriculum
Two courses
$799.99
Mastering business models
Mastering value propositions
  • 26 lessons on 11 key topics with bite-sized steps and high quality videos.
  • Learn at your own pace
  • Lifetime access
  • Certificate of completion
  • 60 days money back guarantee
Take two courses

These are the questions we get asked a lot

Is there a timeline to finish the course?

No, you will have lifetime access once you’ve purchased the course.

Can I access the course on my smartphone or tablet?

Yes, you can. Our courses work on most mobile devices.

Do I receive a certificate or accreditation after completing the course?

Yes, you’ll get a Strategyzer certificate of completion when you finish the course.

Can I download the course for future reference?

We provide a select portion of the course and class materials to download for future reference. These resources include tools, templates and tip sheets. Our videos are only available to access during the stated access period and when you are logged into the course.

GuideD TEAM TRAINING

Unlock your team's innovation potential

Empower your team to create better value propositions and business models with Strategyzer’s guided team training.
Facilitated by one of our Strategyzer Innovation Coaches.

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Want a bespoke course for your team? Let’s talk.