Are you trying to find a market fit for your product? Or are you trying to decide what project to invest in next?
Learn how to test and validate your business ideas with real customers
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Shift your mindset from executing business plans to de-risking business ideas.
You might have heard of testing before, but you don’t know where to start. In this chapter, you’ll learn about the core concepts, steps and language you need to begin testing with your team.
You know your idea has potential, but in the beginning it’s all a bit of a guessing game. Ask yourself what needs to be true for your idea to work? Capture these as testable hypotheses. By getting this right, you’ll set yourself up for testing success.
Learn how to answer these questions, and master the concepts you need to test your business ideas, directly from Alex Osterwalder and David Bland, top selling authors of the Testing Business Ideas book.
Introduction to testing: why test business ideas in a systematic manner
Hypothesis: how to design well-formulated, hypotheses
Business experiments: how to design experiments that produce strong evidence
Learning from your experiments to take action
Making evidence-based decisions
Manage: how to structure, manage and track your experiments
Presenting your idea — share learnings and get buy-in from decision makers
Test your business ideas through quick and cheap experiments before investing big in your idea.
Get out of the building and speak to your customers to understand if they truly value your business idea and are willing to pay for it.
Evaluate ideas based on a set of innovation metrics to assess how much closer it is to create value for your organization.
No, you will have lifetime access once you’ve purchased the course.
Yes, you can. Our courses work on most mobile devices.
Yes, you’ll get a Strategyzer certificate of completion when you finish the course.
We provide a select portion of the course and class materials to download for future reference. These resources include tools, templates and tip sheets. Our videos are only available to access during the stated access period and when you are logged into the course.
Empower your team to create better value propositions and business models with Strategyzer’s guided team training.
Facilitated by one of our Strategyzer Innovation Coaches.