Are you trying to find a market fit for your product? Or are you trying to decide what project to invest in next?
Learn how to test and validate your business ideas with real customers
- Learn a clear and practical way to test and de-risk your business ideas
- Create a shared language for testing in your organization
- Pairs with the Business Model and Value Proposition Canvases
Why is business testing important?
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Shift your mindset from executing business plans to de-risking business ideas.
What is business testing?
You might have heard of testing before, but you don’t know where to start. In this chapter, you’ll learn about the core concepts, steps and language you need to begin testing with your team.
What are the biggest risks to your idea?
You know your idea has potential, but in the beginning it’s all a bit of a guessing game. Ask yourself what needs to be true for your idea to work? Capture these as testable hypotheses. By getting this right, you’ll set yourself up for testing success.
Learn how to answer these questions, and master the concepts you need to test your business ideas, directly from Alex Osterwalder and David Bland, top selling authors of the Testing Business Ideas book.