Guiding businesses to innovate and grow

Established companies can find it challenging to innovate, especially in a B2B context. When a business is already doing well, the tendency is to stick to the status quo. This may serve the business well in the short-term, however, with market changes constantly threatening disruption, it is important to continuously explore different products, services and business models.

This virtual workshop with Paris Thomas helps you experience ideation, prototyping, and testing with 
the aid of cutting edge AI tools.

Learn the skills, processes, and tools needed to design and run world-class business experiments. This unique online learning experience – taught by the lead author of Testing Business Ideas – will shift your mindset, grow your skill set, and help you drive meaningful change in your organization.

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