Master Business Ideas Testing with AI
Most teams know they should test their ideas. But experiments take too long and cost too much.
In this 2-week live masterclass, you’ll:
- Use 8+ AI tools to design and run experiments
- Get evidence strong enough to make real decisions
- Master a proven framework for testing business ideas
Led live by Jonás Mosse, Program Director at Strategyzer
Based on Testing Business Ideas by D. Bland & A. Osterwalder.
Trusted By
What you'll walk away with
Know exactly which AI tool to use, and when
Know exactly which AI tools to use for video ads, landing pages, and prototypes, and use all of them on a real idea.
Get stronger evidence faster
Move up Strategyzer’s evidence strength scorecard. From weak signals to data that actually changes decisions, in days, not months.
Get your experimentation system
Acquire a repeatable workflow you can apply to your next idea the moment you leave. Not a framework you read about — one you’ve already used.
Stop waiting on developers. Build it yourself.
Remove the bottleneck to launching a prototype fast with AI.
Master the Testing Business Ideas framework
Go beyond reading the book and gain applied mastery. Use Testing Business Ideas hands-on, get real feedback, and leave knowing how to teach it to others.
Belong to a small cohort. Real peers. Lasting relationships.
Join a small cohort of innovators and consultants who face the same challenges. People you’ll still be talking to six months from now.
What participants achieved
This was truly one of the best facilitated engagements I’ve ever been a part of — and I do this as an innovation consultant as well. I attended the first two days remote. I could not believe how engaging Jonás made the content. It kept me 100% dialed in. We left knowing the concepts but more importantly how we’d apply them on Monday morning
Jonás coached our most mature teams. He brings deep expertise and knowledge of the Strategyzer methodology, insights into best practices or pitfalls that other teams experienced, and great empathy to connect with teams.
Jonás is a skilled facilitator who leverages his extensive, real-world coaching experience to help innovation teams perform to their potential. His practical, ‘learn by doing’ approach builds ownership and helps convert people from passive bystanders into active participants in the venture-building process.
Why this masterclass exists
Testing business ideas sounds simple. Pick an assumption, design an experiment, collect evidence, decide.
In practice, it looks like this: you spend three weeks setting up a customer survey that no one answers. Or you build a landing page that takes a developer two sprints. Or you run a prototype test, get vague feedback, and still don’t know whether to move forward.
The bottleneck isn’t your idea. It’s the time and resources it takes to get real evidence.
AI changes that. You can now generate a video ad in 20 minutes, build a landing page in an afternoon, and create a functional prototype without a single line of code. And you can also process customer responses, synthesize patterns, and turn messy qualitative data into clear evidence, faster than ever.
This masterclass teaches you how to put all of that together, using the Testing Business Ideas framework as the methodology and AI as your co-pilot.
Who you become
How does the program work
You arrive with an idea and leave with real experiments run, real evidence collected, and a toolkit of more than 8 AI tools you know how to use.
Who is it for
What you get
- 2 live virtual workshops (5 hours each) led by Jonás Mosse
- 1 live kick-off session (60 min)
- 1 Ask-Us-Anything session (60 min), approximately 1 month after the program
- Pre-work materials and async assignments
- Access to all Strategyzer playbooks and tools
- Strategyzer platform access for visual collaboration
- Certificate of expertise, issued by Strategyzer
- 1-year access to the Strategyzer Playbook Library (€299 value)*
- Small cohort, learn with peers, not strangers
*Includes 1-year access to Strategyzer’s Playbook Library (€299 value): step-by-step guidance, clear instructions, practical tools, and ready-to-use workspaces across strategy, customer understanding, and go-to-market.
Explore the full masterclass series
One masterclass helps you master a skill. The full series helps you master the system behind great strategic work.
You apply Strategyzer’s tools to your own business, alongside a small cohort of leaders, with direct feedback from our team.
You leave able to understand customers, design stronger value propositions, shape better business models, and lead the organizational change needed to make it all stick.
Complete the full series and you don't just earn certificates, you gain end-to-end Strategyzer expertise and the confidence to lead growth at a higher level. Teams who go through it together see the strongest ROI.
Led live by Jonás Mosse
Jonás Mosse is a Senior Innovation Coach with over 10 years of experience helping Fortune 500 companies and global organizations test ideas before making big bets. He has coached more than 250 teams across industries, from multinationals to early-stage ventures, using the Testing Business Ideas framework as his core methodology.
His facilitation style is hands-on from minute one. Participants don’t sit through slides; they work on real challenges, run real experiments, and leave with something they can act on immediately. With an NPS above 65 across his workshops, the feedback is consistent: this changes how people work, not just how they think.
Jonás also serves as Academic Director at Universidad Di Tella’s Entrepreneurship Program and teaches in MBA programs at UBA and Di Tella, bringing the same practical, no-nonsense approach to every learning environment he runs.
Why Strategyzer
The Testing Business Ideas framework is used by over 1 million practitioners worldwide. Strategyzer is the team behind the Business Model Canvas, the Value Proposition Canvas, and the world's most widely adopted business experimentation methodology.
This masterclass is built directly on that methodology, and delivered by a facilitator trained and certified within the Strategyzer ecosystem. You don’t just learn the theory. You get the tools, the playbooks, and the community.
Apply proven methods to real work, fast
Pick the access level that fits your role, your team, and the outcomes you are after.
Individual masterclass
One masterclass, fully applied. Walk away with tools and a clear plan you can put to work immediately.
+tax (where applicable)
Live training workshops
Access live or on-demand
Applied work
Certificate of expertise
1 year access to the Playbook library
Team masterclass
Give your team a shared language and practical tools so you align faster and move with confidence. Team pricing starts at 3 seats.
All from "single masterclass access"
1 year access to Strategyzer collaboration tools
Custom pricing
Expert bundle
(most popular)
Full masterclass series for an individual or a team. Gain end-to-end Strategyzer expertise.
+tax (where applicable)
All from "single masterclass access"
Access to all the bundle masterclasses
Teams who complete the full series see the strongest ROI
Questions we hear most often
Can my employer reimburse the cost?
Most participants receive financial support from their employer to attend. We also provide a guide to help you make the case internally.
Do I need to know AI tools or how to code?
No. We start from zero. If you’ve ever used ChatGPT to draft a message, you have everything you need. All tools are introduced during the kick-off and the first workshop.
Can I work on my own real idea?
Yes, that’s the recommended approach. You’ll get significantly more value working on a real challenge. A fictional case is also available if you prefer.
How much time do I need to commit?
Approximately 15–18 hours over 2 weeks: two 5-hour workshops, a 60-min kick-off, ≈6–8 hours of async work, and a 60-min follow-up session one month later.
Is the certificate recognized?
The certificate is issued by Strategyzer — the team behind the Business Model Canvas and Testing Business Ideas, used by over 1 million practitioners worldwide.
What if I can’t attend a live session?
The sessions will be available on-demand for paid participants only.
Is team enrollment available?
Yes. If 3 or more people from your organization want to join together, contact us for a group rate and a consultation.
Is this the same as reading Testing Business Ideas?
No. The book gives you the framework. This masterclass gives you the experience of actually using it — with AI tools, real experiments, peer feedback, and a facilitator who can answer your specific questions.
