The Applied Masterclass series is priced at €1,850 per person for a single masterclass, with team pricing available for groups. Many professionals successfully get their company to cover this investment — it qualifies as professional development, strategic training, and in many organisations, innovation or go-to-market tooling budget.
Your company benefits directly from the skills and frameworks you'll apply during the program. The Applied Masterclass is structured around real work — participants apply tools to live projects during the sessions themselves, not in theory.
For most organisations, even a single improvement in go-to-market decision-making, customer understanding, or business model clarity delivers ROI that far exceeds the enrollment cost.
Most companies allocate budget for employee development. Position the Applied Masterclass as strategic skills training that directly enhances your ability to drive business results. The frameworks you learn — customer obsession, value proposition design, business model strategy — become organisational assets that benefit multiple projects and teams.
Compare the masterclass to an industry conference. Unlike events that offer broad networking with limited actionable output, the Applied Masterclass delivers live facilitation by Alex Osterwalder, structured fieldwork, and outcomes you apply to your own context immediately — across roughly 18 hours of guided work.
Think of the masterclass as an accelerator for your current initiative — whether that's launching a new product, refining your ICP, or stress-testing your business model. It's not a passive learning experience. You leave with validated insights, completed canvases, and a clearer path forward.
Include these elements in your funding request:
Program details: Applied Masterclass by Strategyzer, facilitated by Alex Osterwalder — approximately 18 hours of live and applied work over 3–4 weeks, delivered online
Direct benefits: Evidence-based customer understanding, validated ICPs, stronger value propositions, and improved strategic alignment across teams
Implementation plan: How you'll apply what you learn to a current project, with initial outputs expected within the first two workshop sessions
Success metrics: Validated customer insights, improved pipeline decisions, stronger stakeholder alignment, and a clearer go-to-market or innovation thesis
Team impact: Who else in your organisation benefits — particularly relevant for marketing, product, sales, and innovation leaders working on shared priorities
Cost comparison: ROI relative to stalled projects, external consulting fees, or conferences that don't deliver applied outputs
Social proof: Our tools and methods are utilized globally by leading companies and professionals.
Ready to build your case? Download our email template for funding requests or speak with our team about team pricing options.
