Outcompete Through Business Model Advantage
An immersive strategy and competition playbook facilitated by Alex Osterwalder.
Apply them to your own work. With pre-work, two workshops, and applied work in between.
Cost: €1,099 + VAT (early-bird price)
Price increases by €100 after 31 March 2026
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What you'll get
A clear customer ecosystem map
Understand users, buyers, decision-makers, channel partners, and other critical stakeholders (B2B & B2C).
Modern actionable segmentation
Segment customers by jobs, pains, gains, and context, not vague personas or socio-demographic labels.
A well-defined Ideal Customer Profile (ICP)
Define your ICP based on customer jobs, pains, gains, and real-world context.
Validated customer needs, backed by evidence
Run customer profile interviews and targeted experiments to replace assumptions with proof.
Practical use of AI for customer understanding
Use AI tools to accelerate research, synthesis, and insight generation without losing rigor.
Clarity on what blocks customer obsession in your organization
Identify and address common organizational barriers using proven Strategyzer practices.
What participants achieved
The Strategyzer masterclass gave me the tools and confidence to turn ideas into businesses with greater certainty and less money!
The masterclass really helped me by providing practical examples of how to test business ideas and create an innovative culture & strategy.
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It's about returning with fresh ideas and immediate execution capacity to better help CEOs, management teams, and partners in their strategic company development.
Most companies compete on products. The ones that win in the long term compete on business models. This Masterclass gives you the tools to assess where your model is vulnerable, where it has leverage, and how to act on both.
This Masterclass helps you assess, improve, and reinvent your existing business model or design a competitive one from scratch.
Work on your own business, not case studies. Build business models with an advantage as a competitive edge. Diagnose where your model breaks, where it wins, and where new leverage can emerge.
Apply practical tools to assess (AI) disruption risk, design a stronger edge, and build a more resilient business model with clear next moves.
Tools and concepts you'll master
Business Model Canvas, Four Actions Framework (Kim & Mauborgne), Business Model Patterns, Revenue Resilience Framework (Michael Wilkens), Business Portfolio Map, Explore-Exploit Framework (ambidextrous organization).
Business models experiments you'll lead
The entire Experiment Library is based on where you are in your testing journey (customer discovery, product validation, business model acceleration).
Who is this for
This Masterclass is for individuals and teams who want to strengthen existing business models or design new ones.
It is designed for established organizations working with current businesses, as well as teams exploring new models from scratch.
It is especially relevant for leaders and teams in strategy, product, finance, R&D, and growth roles who want to compete beyond products and features.
We also welcome startup and new-venture teams, as well as coaches and consultants who support organizations with business-model strategy and renewal.
How does it work
- Kick-off (60 min) & async prep (≈3h) - June 1, 2026
- 60-minute live kick-off.
- Followed by one week of asynchronous preparation. Discover and apply the tools & concepts to understand customers
- First remote Workshop (5h) - June 5, 13:30–18:30 CEST
- A five-hour deep dive into customer understanding.
- You build on your pre-work.
- We discover how to deeply understand customers and validate assumptions with evidence.
- Async applied work (≈3-4h)
- You apply the concepts in your own context.
- You gather customer evidence through interviews or more advanced experiments, depending on your context.
- Second workshop (5h) - June 12, 13:30–18:30 CEST
- You share and synthesize what you learned.
- We go deeper with advanced concepts for customer analysis and insight.
- Ask-us-anything session (60 min)
- One month later.
- Live Q&A to address open questions and real-world challenges.
Your tools, canvases, and data remain live for a full year—allowing you to scale your results long after the final session.
Choose your access level
Enroll by 31 March 2026 to save €100 with early-bird pricing.
Single masterclass access - €1,099 (+VAT) - Enroll now
- Guided, applied masterclass, tools you can use right away
- 10h live workshops (live or on-demand access)
- 4h applied work + 1h private Q&A
- Certificate of completion to validate your skills
- 1-year access to the Strategyzer platform (tools and resources)
Team masterclass access - €999*/seat - Consult with our strategy team
- Everything from "single masterclass access"
- Plus 1-year access to Strategyzer collaboration tools
- Can be combined with the "expert masterclass series bundle"
- Talk to an advisor to get a personalized team offer
- *Team pricing starts at 3 participants with €200 savings per seat (larger teams save more). VAT applies depending on your region
Expert masterclass series (bundle) - €1,999(+VAT) - Enroll now
- Everything from "single masterclass access"
- Access to all three applied masterclasses
Explore the full masterclass series
You can take any masterclass independently, or you can take the full series to build a complete, connected approach, from customers to value propositions to business models, applied to your case. You'll leave with clarity, alignment, and a stronger basis for decisions.
Masterclass #1 - Value Propositions That Win in the Market
- Kick-off (60 min): Friday, May 15, 15:00-16:00 CEST
- Remote workshop 1 (5h): Friday, May 22, 13:30–18:30 CEST
- Remote workshop 2 (5h): Friday, May 29, 13:30–18:30 CEST
- Ask-us-anything (60 min): Friday, June 26, 15:00-16:00 CEST
Masterclass #2 - Outcompete Through Business Model Advantage
- Kick-off (60 min): Monday, June 1, 15:00-16:00 CEST
- Remote workshop 1 (5h): Friday, June 5, 13:30–18:30 CEST
- Remote workshop 2 (5h): Friday, June 12, 13:30–18:30 CEST
- Ask-us-anything (60 min): Friday, July 10, 15:00-16:00 CEST
Masterclass #3 - Enabling Organizational Change Through Momentum and Buy-In
- Kick-off (1h): Wednesday, September 9, 15:00-16:00 CEST
- Remote workshop (4h): Wednesday, September 16, 14:00-18:00 CEST
- Group coaching session( 1h): Wednesday, September 30, 15:00-16:00 CEST
Learn directly with Alex Osterwalder
Dr. Alexander Osterwalder is one of the world's most influential business thinkers and the mind behind the Business Model Canvas and the Value Proposition Canvas. Frameworks that have fundamentally changed how organizations approach strategy and innovation. A sought-after keynote speaker, he has shared his ideas at leading institutions including Stanford, Berkeley, MIT, and IMD. When facing their most critical strategic challenges, the world's top business leaders seek out Alex, making him one of the rare thinkers whose work shapes both how companies think and how they act.
About Strategyzer
Strategyzer helps organizations master strategic work and sustainable growth. We are the architects of the best-selling books: Business Model Generation, Value Proposition Design, and The Invincible Company, ranked by the Financial Times among the Top 10 most cited business books of all time. Our proven methodology has empowered millions of practitioners and 1,000+ leading organizations, including Nestlé, Microsoft, and NASA. We provide the tools, playbooks, and expertise to turn ambitious ideas into business impact.
Apply proven methods to real work, fast
Pick the access level that fits your role, your team, and the outcomes you are after.
Price increases by 100€ after 31 March 2026.
Individual masterclass
One masterclass, fully applied. Walk away with tools and a clear plan you can put to work immediately.
Early bird pricing
Live training workshops
Access live or on-demand
Applied work
Certificate of expertise
1 year access to the Playbook library
Team masterclass
Give your team a shared language and practical tools so you align faster and move with confidence.
All from "single masterclass access"
1 year access to Strategyzer collaboration tools
Custom pricing
Expert bundle
(most popular)
Full masterclass series for an individual or a team. Gain end-to-end Strategyzer expertise.
Early bird pricing
All from "single masterclass access"
Access to all three masterclasses
Questions we hear most often
Do I need prior experience with Strategyzer methods to participate ?
You do not need prior experience with our tools to participate. The programme has been designed to be accessible for everyone, and each individual or team will be guided along the way.
Do you offer discounts for teams or groups?
Yes, we offer team discounts. In fact, we strongly recommend joining as a team to get the most out of the experience. Schedule a meeting with us, and the discount depends on how many people will participate.
What tools will I need during the workshops?
Here is the setup recommended for everyone joining:
• Strong internet connection
• Computer or laptop with camera, microphone, and speaker
• Keep your computer's OS and browser fully up-to-date
• Download the latest version of the Zoom client, it is not recommended to use the in-browser version
• Smartphone (preferred as backup)
