Applied Masterclass: Outcompete Through Business Model Advantage

This Masterclass helps you assess, improve, and reinvent your existing business model or design a competitive one from scratch.

Work on your own business, not case studies. Build business models with an advantage as a competitive edge. Diagnose where your model breaks, where it wins, and where new leverage can emerge.

Apply practical tools to assess (AI) disruption risk, design a stronger edge, and build a more resilient business model with clear next moves.

What you'll take away

• A clear business model strategy beyond product competition - Apply proven business model concepts to your own context in a hands-on format to compete beyond features and products.
• A hard look at your current business model - Assess strengths, weaknesses, opportunities, and threats, including AI disruption. Reduce risk, double down on what works, and explore new options.
• Clarity on how to increase enterprise value - Understand how your business model drives value and equity beyond products across revenue logic, cost structure, ecosystems, and strategic control points. For listed companies, SMBs, and new ventures.
• AI disruption response - Assess where product-based competition breaks down and where AI and other disruptions require a business model response.
• Business model portfolio decisions - Understand how to manage multiple business models at the same time. Make explicit choices across business models to allocate resources, manage risk, and build a long-term advantage.
• Clear next moves to outcompete - You don’t leave with ideas. Define concrete strategic actions that move you beyond product competition and toward a defensible business model advantage.
• Pragmatic validation - Use hypothesis-driven validation to reduce strategy and business model risk by testing what matters most.‍
• Practical use of AI for business model work - Use AI to accelerate evaluation, design, testing, prototyping, and synthesis without losing rigor.
• Business model thinking inside your organization - Identify what enables or blocks teams from shifting from product thinking to business model thinking.

Tools and concepts you'll master

Business Model Canvas, Four Actions Framework (Kim & Mauborgne), Business Model Patterns, Revenue Resilience Framework (Michael Wilkens), Business Portfolio Map, Explore-Exploit Framework (ambidextrous organization).

Business models experiments you'll lead

The entire Experiment Library is based on where you are in your testing journey (customer discovery, product validation, business model acceleration).

Who is this for

This Masterclass is for individuals and teams who want to strengthen existing business models or design new ones.

It is designed for established organizations working with current businesses, as well as teams exploring new models from scratch.

It is especially relevant for leaders and teams in strategy, product, finance, R&D, and growth roles who want to compete beyond products and features.

We also welcome startup and new venture teams, as well as coaches and consultants who support organizations on business model strategy and renewal.

How does it work

1. Kick-off (60 min) & async prep (≈3h)(Monday, June 1, 2026)
   
   • 60-minute live kick-off.
   • Followed by one week of asynchronous preparation. Discover and apply first tools & concepts to understand customers
2. Remote Workshop 1 (Friday, June 5, 13:30–18:30 CET)
   
   • A five-hour deep dive into customer understanding.
   • You build on your pre-work.
   • We discover how to deeply understand customers and validate assumptions with evidence.
3. Async applied work (≈3-4h)
   
   • You apply the concepts in your own context.
   • You gather customer evidence through interviews or more advanced experiments, depending on your context.
4. Remote Workshop 2 (Friday, June 12, 13:30–18:30 CET)
   
   • You share and synthesize what you learned.
   • We go deeper with advanced concepts for customer analysis and insight.
5. Ask-us-anything session (60 min)
   
   • One month later.
   • Live Q&A to address open questions and real-world challenges.

What practitioners say after applying

The Strategyzer masterclass gave me the tools and confidence to turn ideas into businesses with greater certainty and less money!

Andrew Buzinsky - Business Performance Coach, Rodina Ventures

The masterclass really helped me by providing practical examples of how to test business ideas and create an innovative culture & strategy.

Wietske Galema - Offering Manager, Dela

The Masterclass was truly excellent. It has the perfect balance between theory, practical cases, and application to the reality of my company

Martin Giorgetti - Strategic Innovation Advisor, Terravinci Group

Choose your access level

Enroll by 31 March 2026 to save €100 with early-bird pricing.

Single masterclass access - €1,099 (+VAT) - Enroll now

• Guided, applied masterclass, tools you can use right away
• 10h live workshops (live or on-demand access)
• 4h applied work + 1h private Q&A
• Certificate of completion to validate your skills
• 1-year access to the Strategyzer platform (tools and resources)

Team masterclass access - €999*/seat - Consult with our strategy team

• Everything from "single masterclass access"
• Plus 1-year access to Strategyzer collaboration tools
• Can be combined with the "expert masterclass series bundle"
• Talk to an advisor to get a personalized team offer
• *Team pricing starts at 3 participants with €200 savings per seat (larger teams save more). VAT applies depending on your region

Expert masterclass series (bundle) - €2,999(+VAT) - Enroll now

• Everything from "single masterclass access"
• Access to all three applied masterclasses
  
  • Customer Obsession by Design‍
  • Value Propositions That Win in the Market‍
  • Business Models, Moats, and Resilience‍
  • Enabling Organizational Change Through Momentum and Buy-In

Explore the full masterclass series

You can take any masterclass independently, or you can take the full series to build a complete, connected approach, from customers to value propositions to business models, applied to your case. You'll leave with clarity, alignment, and a stronger basis for decisions.

Masterclass #1 - Customer Obsession by Design

• Kick-off (60 min): Monday, April 20, 15:00 CET
• Remote workshop 1 (5h): Friday, May 1, 13:30–18:30 CET
• Remote workshop 2 (5h): Friday, May 8, 13:30–18:30 CET
• Ask-us-anything (60 min): one month later (date TBD)
  

Masterclass #2 - Value Propositions That Win in the Market

• Kick-off (60 min): Monday, May 18, 15:00 CET
• Remote workshop 1 (5h): Friday, May 22, 13:30–18:30 CET
• Remote workshop 2 (5h): Friday, May 29, 13:30–18:30 CET
• Ask-us-anything (60 min): one month later (date TBD)
  

Masterclass #3 - Outcompete Through Business Model Advantage

• Kick-off (60 min): Monday, June 1, 15:00 CET (time TBD)
• Remote workshop 1 (5h): Friday, June 5, 13:30–18:30 CET
• Remote workshop 2 (5h): Friday, June 12, 13:30–18:30 CET
• Ask-us-anything (60 min): one month later (date TBD)

Masterclass #4 - Enabling Organizational Change Through Momentum and Buy-In

• Kick-off (60 min): (date/time TBD)
• Remote workshop 1 (5h): (date/time TBD)
• Remote workshop 2 (5h): (date/time TBD)
• Ask-us-anything (60 min): (date/time TBD)

Learn directly with Alex Osterwalder

Dr. Alexander Osterwalder is one of the world's most influential business thinkers and the mind behind the Business Model Canvas and the Value Proposition Canvas. Frameworks that have fundamentally changed how organizations approach strategy and innovation. A sought-after keynote speaker, he has shared his ideas at leading institutions including Stanford, Berkeley, MIT, and IMD. When facing their most critical strategic challenges, the world's top business leaders seek out Alex, making him one of the rare thinkers whose work shapes both how companies think and how they act.

About Strategyzer

Strategyzer helps organizations master strategic work and sustainable growth. We are the architects of the best-selling books: Business Model Generation, Value Proposition Design, and The Invincible Company, ranked by the Financial Times among the Top 10 most cited business books of all time. Our proven methodology has empowered millions of practitioners and 1,000+ leading organizations, including Nestlé, Microsoft, and NASA. We provide the tools, playbooks, and expertise to turn ambitious ideas into business impact.