Value Based Pricing
Become the person in the room who can prove what your offer is worth, and hold the price.
Most pricing decisions are driven by opinions, negotiation, and internal politics, not customer evidence. In this 2-week live masterclass, you'll:
- Quantify the value you create and anchor your price to it
- Hold your price in the conversation instead of defaulting to a discount
- Leave with five pricing outputs ready to use the following week
- Earn a Strategyzer Certificate of Expertise
Led live by Jonás Mosse, Program Director at Strategyzer.
Based on the Strategyzer Value-Based Pricing Playbook
Next cohort starts Monday, January 11, 2027
Early-bird coupon code VBP20 saves you 20% until December 10, 2026
Trusted By
What you'll walk away with
Positioning that justifies your price
Map customer jobs, pains, and gains with the Value Proposition Canvas, and turn them into a one-page positioning framework that justifies the price point of each offer.
A qualifying conversation script
Surface the prospect's strategic stakes, budget range and decision process, so you qualify in or out before anyone reaches for a discount.
A value conversation script
Quantify customer value before price is even mentioned. Anchor your number to their outcomes, not your costs, and handle objections without conceding.
An offering architecture & pricing canvas
Design pricing tiers around willingness-to-pay, not cost structure, with a high anchor and a feature-to-price logic your whole team uses consistently.
A value hypothesis testing plan
Use Strategyzer Testing Cards to test price points with real customers before you scale a new pricing model, with clear go/no-go criteria.
A cross-functional peer cohort and lasting relationships.
Learn alongside sales, marketing, product, and strategy leaders who face the same pricing pressure and these are people you'll still be talking to six months from now.
What participants achieved
This was truly one of the best facilitated engagements I’ve ever been a part of — and I do this as an innovation consultant as well. I attended the first two days remote. I could not believe how engaging Jonás made the content. It kept me 100% dialed in. We left knowing the concepts but more importantly how we’d apply them on Monday morning
Jonás coached our most mature teams. He brings deep expertise and knowledge of the Strategyzer methodology, insights into best practices or pitfalls that other teams experienced, and great empathy to connect with teams.
Jonás is a skilled facilitator who leverages his extensive, real-world coaching experience to help innovation teams perform to their potential. His practical, ‘learn by doing’ approach builds ownership and helps convert people from passive bystanders into active participants in the venture-building process.
Why this masterclass exists
You know your offer creates real value. But when price comes up, the conversation drifts to features, benchmarks and what the competitor charges.
In practice, it looks like this: a prospect pushes back, and the discount is approved before anyone asks what the outcome is worth to them. A new offering launches at cost plus margin. Sales, Marketing, Product and Finance each argue pricing from their own opinion. Your best and worst offers end up priced almost the same.
The bottleneck isn't your offer. It's that nobody on the team can prove its value in numbers the customer believes.
And the pressure is rising. Commoditization and AI-driven pricing pressure make defending value harder every quarter, and the price lists, targets and discount policies you set now will shape the next twelve months.
This masterclass gives you a repeatable way to price from customer evidence, using the Value Proposition Canvas as the foundation and applying it live to a real offer.
Who you become
How does the program work
You leave with five pricing outputs built, a value conversation rehearsed, and a test plan ready to run.
Next cohort starts Monday, January 11, 2027. Early-bird coupon code VBP20 saves you 20% until December 10, 2026
Who is it for
What you get
- 2 live virtual workshops (5 hours each) led by Jonás Mosse
- 1 live kick-off session (60 min)
- 1 Ask-Us-Anything session (60 min), approximately 1 month after the program
- Pre-work materials and applied assignments
- The full Strategyzer Value-Based Pricing Playbook
- Strategyzer platform access for visual collaboration
- Certificate of expertise, issued by Strategyzer
- 1-year access to the Strategyzer Playbook Library (€299 value)*
- Small cohort, with a cross-functional peer network
*Includes 1-year access to Strategyzer’s Playbook Library (€299 value): step-by-step guidance, clear instructions, practical tools, and ready-to-use workspaces across strategy, customer understanding, and go-to-market.
Explore the full masterclass series
One masterclass helps you master a skill. The full series helps you master the system behind great strategic work.
You apply Strategyzer’s tools to your own business, alongside a small cohort of leaders, with direct feedback from our team.
You leave able to understand customers, design stronger value propositions, shape better business models, and lead the organizational change needed to make it all stick.
Next cohort starts Monday, January 11, 2027. Early-bird coupon code VBP20 saves you 20% until December 10, 2026
Complete the full series and you don't just earn certificates, you gain end-to-end Strategyzer expertise and the confidence to lead growth at a higher level. Teams who go through it together see the strongest ROI.
Led live by Jonás Mosse
Jonás Mosse is Program Director at Strategyzer, with over 10 years of experience helping Fortune 500 companies and global organizations make better bets. He has coached more than 250 teams across industries, from multinationals to early-stage ventures.
An industrial engineer by training, he brings precision to the numbers and the coaching skills to lead the hard conversation about price. Participants don't sit through slides: they work on real offers, rehearse real conversations, and leave with something they can use the next week. With an NPS above 65 across his workshops, the feedback is consistent: this changes how people work, not just how they think.
Jonás also serves as Academic Director at Universidad Di Tella's Entrepreneurship Program and teaches in MBA programs at UBA and Di Tella.
Why Strategyzer
Strategyzer is the team behind the Business Model Canvas and the Value Proposition Canvas, used by millions of practitioners and 1,000+ leading organizations.
Pricing starts where the Value Proposition Canvas ends. Once you know the jobs, pains and gains you address, you can put a number on the value you create. This masterclass is built on the Strategyzer Value-Based Pricing Playbook and runs inside the Strategyzer platform, so every canvas and script you build stays reusable after the program.
Apply proven methods to real work, fast
Pick the access level that fits your role, your team, and the outcomes you are after.
Individual masterclass
One masterclass, fully applied. Walk away with tools and a clear plan you can put to work immediately.
- Live training workshops
- Access live or on-demand
- Applied work
- Certificate of expertise
- 1 year access to the Playbook library
Team masterclass
Give your team a shared language and practical tools so you align faster and move with confidence. Team pricing starts at 3 seats.
- All from "single masterclass access"
- 1 year access to Strategyzer collaboration tools
- Custom pricing
Expert bundle
(most popular)
Full masterclass series for an individual or a team. Gain end-to-end Strategyzer expertise.
- All from "single masterclass access"
- Access to all four masterclasses in the series
- Teams who complete the full series see the strongest ROI
Questions we hear most often
Can my employer reimburse the cost?
Most participants receive financial support from their employer to attend. We also provide a guide to help you make the case internally.
Do I need to know AI tools or how to code?
No. We start from zero. If you’ve ever used ChatGPT to draft a message, you have everything you need. All tools are introduced during the kick-off and the first workshop.
Can I work on my own real idea?
Yes, that’s the recommended approach. You’ll get significantly more value working on a real challenge. A fictional case is also available if you prefer.
How much time do I need to commit?
Approximately 15–18 hours over 2 weeks: two 5-hour workshops, a 60-min kick-off, ≈6–8 hours of async work, and a 60-min follow-up session one month later.
Is the certificate recognized?
The certificate is issued by Strategyzer — the team behind the Business Model Canvas and Testing Business Ideas, used by over 1 million practitioners worldwide.
What if I can’t attend a live session?
The sessions will be available on-demand for paid participants only.
Is team enrollment available?
Yes. If 3 or more people from your organization want to join together, contact us for a group rate and a consultation.
Is this the same as reading Testing Business Ideas?
No. The book gives you the framework. This masterclass gives you the experience of actually using it — with AI tools, real experiments, peer feedback, and a facilitator who can answer your specific questions.
