Position Your Business for Growth, Resilience, and AI
Position your business for growth, resilience, and higher valuation in an age of AI. Leave with clear priorities and actionable next steps. Two live workshops, applied work, and direct feedback over two weeks.
- Directly apply proven frameworks to your business.
- Connect with peers facing similar challenges.
- Bonus: get 1-year Playbook Library access (€299 value)
Limited-time offer: get €400 off with code MCJUN400.
Expires end of June.
Led live by Dr. Alex Osterwalder.
Creator of the Business Model Canvas
Trusted By
What you'll get
A clear strategy beyond product competition
Apply business model patterns to compete beyond features and products.
A hard look at your current business
Use our proven frameworks and assess your business, including AI disruption risk. Eliminate weaknesses, double down on what works, and create viable new options.
Clarity on how to increase enterprise value
Understand how your business drives value and equity. Substantially increase your valuation. For listed companies, SMBs, and new ventures.
AI disruption response
Assess where product-based competition breaks down and where AI and other disruptions require a business model response.
Business model portfolio decisions
Understand how to manage multiple business models at the same time. Make explicit choices across business models to allocate resources, manage risk, and build a long-term advantage.
Clear next moves to outcompete
You don’t leave with ideas. Define concrete strategic actions that move you beyond product competition and toward a defensible business model advantage.
What participants achieved
The Strategyzer masterclass gave me the tools and confidence to turn ideas into businesses with greater certainty and less money!
The masterclass really helped me by providing practical examples of how to test business ideas and create an innovative culture & strategy.
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It's about returning with fresh ideas and immediate execution capacity to better help CEOs, management teams, and partners in their strategic company development.
Most companies compete on products. The ones built for growth and resilience compete on business models that AI and competitors can't easily replicate. This Masterclass gives you the tools to assess your vulnerabilities, find your leverage, and define your next moves.
Most companies compete on products. The companies that outperform over time compete with defensible business models that are hard to copy.
This masterclass helps you assess, strengthen, and reinvent your business model to create a lasting competitive advantage. Work on your own business, not case studies, and leave with a clear action plan for growth.
Diagnose where your business model is vulnerable and where it creates advantage. Assess disruption risks, including the impact of AI. Identify viable new opportunities. Design a stronger business model with greater growth potential, resilience, and clear next moves.
Tools and concepts you'll master
- Business Model Canvas
- Four Actions Framework (Kim & Mauborgne)
- Business Model Patterns
- Better Revenue Framework (Michael Wilkens)
- Business Portfolio Map
- Explore-Exploit Framework (ambidextrous organization)
Strategy work you'll lead
You will apply business model tools to diagnose vulnerabilities, identify leverage points, and define strategic moves.
Who is this for
This Masterclass is for individuals and teams who want to strengthen existing business models or design new ones.
It is designed for established organizations working with current businesses, as well as teams exploring new models from scratch.
It is especially relevant for leaders and teams in strategy, product, finance, R&D, and growth roles who want to compete beyond products and features.
We also welcome startup and new-venture teams, as well as coaches and consultants who support organizations with business-model strategy and renewal.
How does it work
Your tools, canvases, and data remain live for a full year—allowing you to scale your results long after the final session.
What you get
- Work on your own product or case in every session — not just theory
- 10h of live workshops — attend live or watch on-demand
- 4h of hands-on applied work on your own context, plus a live Q&A with Alex
- Certificate of expertise — recognized proof you can add to your portfolio
- 1-year access to the Strategyzer platform — canvases, playbooks, and tools to keep applying what you learned
- A peer network of leaders and practitioners facing the same strategic challenges
Explore the full masterclass series
One masterclass helps you master a skill. The full series helps you master the system behind great strategic work.
You apply Strategyzer’s tools to your own business, alongside a small cohort of leaders, with direct feedback from our team.
You leave able to understand customers, design stronger value propositions, shape better business models, and lead the organizational change needed to make it all stick.
Complete the full series and you don't just earn certificates, you gain end-to-end Strategyzer expertise and the confidence to lead growth at a higher level. Teams who go through it together see the strongest ROI.
Learn directly with Alex Osterwalder
Dr. Alexander Osterwalder is one of the world's most influential business thinkers and the mind behind the Business Model Canvas and the Value Proposition Canvas. Frameworks that have fundamentally changed how organizations approach strategy and innovation. A sought-after keynote speaker, he has shared his ideas at leading institutions including Stanford, Berkeley, MIT, and IMD. When facing their most critical strategic challenges, the world's top business leaders seek out Alex, making him one of the rare thinkers whose work shapes both how companies think and how they act.
About Strategyzer
Strategyzer helps organizations master strategic work and sustainable growth. We are the architects of the best-selling books: Business Model Generation, Value Proposition Design, and The Invincible Company, ranked by the Financial Times among the Top 10 most cited business books of all time. Our proven methodology has empowered millions of practitioners and 1,000+ leading organizations, including Nestlé, Microsoft, and NASA. We provide the tools, playbooks, and expertise to turn ambitious ideas into business impact.
Apply proven methods to real work, fast
Pick the access level that fits your role, your team, and the outcomes you are after.
Individual masterclass
One masterclass, fully applied. Walk away with tools and a clear plan you can put to work immediately.
+tax (where applicable)
Live training workshops
Access live or on-demand
Applied work
Certificate of expertise
1 year access to the Playbook library
Team masterclass
Give your team a shared language and practical tools so you align faster and move with confidence. Team pricing starts at 3 seats.
All from "single masterclass access"
1 year access to Strategyzer collaboration tools
Custom pricing
Expert bundle
(most popular)
Full masterclass series for an individual or a team. Gain end-to-end Strategyzer expertise.
+tax (where applicable)
All from "single masterclass access"
Access to all four masterclasses in the series.
Teams who complete the full series see the strongest ROI
Questions we hear most often
Do I need prior experience with Strategyzer methods to participate?
You do not need prior experience with our tools to participate. The program has been designed to be accessible for everyone, and each individual or team will be guided along the way.
Do you offer discounts for teams or groups?
Yes, we offer team discounts. In fact, we strongly recommend joining as a team to get the most out of the experience. Schedule a meeting with us, and the discount depends on how many people will participate.
What tools will I need during the workshops?
Here is the setup recommended for everyone joining:
• Strong internet connection
• Computer or laptop with camera, microphone, and speaker
• Keep your computer's OS and browser fully up-to-date
• Download the latest version of the Zoom client, it is not recommended to use the in-browser version
• Smartphone (preferred as backup)
Can my employer reimburse the cost?
Most participants receive financial support from their employer to attend. We also provide a guide to help you make the case internally.
