Enabling Organizational Change Through Momentum and Buy-In
Work on your own change initiative (or a case). Diagnose where momentum is stalling, map stakeholder buy-in, and build a concrete plan to move forward. 1 live workshop, async prep, applied work, and group coaching.
- Apply concepts to your own change initiative (or fictional case)
- Learn with peers facing similar challenges
- Get 1-year Playbook Library access (€299 value)
- Led live by Tendayi Viki
Limited-time offer: get €400 off with code MCJUN400.
Expires end of June.
Limited cohort size. Starting in October 2026
Trusted By
What you'll get
A clear benchmark of your initiative's momentum
Learn and apply our change engine tool and momentum scores to assess where your transformation is in terms of consistent action, visible results, and buy-in.
A practical framework for turning stakeholders into champions
Assess your stakeholders and identify supporters, bystanders, prisoners, blockers and opponents - then design targeted moves to shift them.
A step-by-step roadmap from early wins to the tipping point of change
Design small, consistent actions that generate visible wins and attract people to join your initiative without being pushed.
A practical toolbox for building trust, legitimacy and commitment
Learn and apply tools to design how you will create buy-in so your initiative is seen as the right thing for your organization.
A system for embedding change after early success
Master how to cascade change from early adopters to the rest of the organization.
A concrete 90-day action plan to implement after the workshop
Benchmark where you are today, and create a roadmap to increase momentum within three months.
What participants achieved
The Strategyzer masterclass gave me the tools and confidence to turn ideas into businesses with greater certainty and less money!
The masterclass really helped me by providing practical examples of how to test business ideas and create an innovative culture & strategy.
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It's about returning with fresh ideas and immediate execution capacity to better help CEOs, management teams, and partners in their strategic company development.
Enable change that people join because they want to, not because they have to.
This Masterclass helps you bridge the gap between how leaders plan change and how people actually experience change.
Most transformation programs focus on strategy, structure, and processes; all driven by detailed implementation roadmaps. But real change happens and is long-lasting. When leaders can get people to buy in.
Instead of pushing people to comply, learn, and apply practical tools to systematically create the gravity that attracts people to willingly support and actively participate in change.
Tools and concepts you'll master
The Change Engine, The Momentum Scorecard, The Buy-In Matrix, The Stakeholder Scorecard, The Change Journey (i.e. Six Steps), The Change Journey Benchmark.
Work you'll lead around transformation
Discovery (i.e. learn about the organization), Starting Small (i.e. get early wins), Celebrate Success (i.e. through storytelling), Cascade Change (i.e. get to the tipping point), Embed Transformation (i.e. making change stick).
Who is this for
This Masterclass is for anyone who is working on enabling change within their organization - for example, helping people adopt and use AI, implementing innovation practices, or driving a digital transformation. This masterclass will help you if you are:
- At the beginning of your initiative - Learn how to create momentum and buy-in from the start using our toolbox.
- Struggling to get traction after starting - Benchmark your momentum and stakeholder buy-in. Then create a strategy for what to do next.
- Looking to scale after early success - Discover advanced strategies to move beyond early adopters and expand your initiative across the organization.
How does it work
What you get
- Work on your own product or case in every session — not just theory
- 5h of live workshops — attend live or watch on-demand
- 3-4h of hands-on applied work on your own context, plus a live Q&A with Tendayi
- Certificate of expertise — recognized proof you can add to your portfolio
- 1-year access to the Strategyzer platform — canvases, playbooks, and tools to keep applying what you learned
- A peer network of leaders and practitioners facing the same strategic challenges
Explore the full masterclass series
One masterclass helps you master a skill. The full series helps you master the system behind great strategic work.
You apply Strategyzer’s tools to your own business, alongside a small cohort of leaders, with direct feedback from our team.
You leave able to understand customers, design stronger value propositions, shape better business models, and lead the organizational change needed to make it all stick.
Complete the full series and you don't just earn certificates, you gain end-to-end Strategyzer expertise and the confidence to lead growth at a higher level. Teams who go through it together see the strongest ROI.
Learn directly with Tendayi Viki
Tendayi Viki is a well-known author, speaker, and innovation consultant. As a Partner at Strategyzer, he guides large organizations to innovate for the future while still managing their core business.
About Strategyzer
Strategyzer helps organizations master strategic work and sustainable growth. We are the architects of the best-selling books: Business Model Generation, Value Proposition Design, and The Invincible Company, ranked by the Financial Times among the Top 10 most cited business books of all time. Our proven methodology has empowered millions of practitioners and 1,000+ leading organizations, including Nestlé, Microsoft, and NASA. We provide the tools, playbooks, and expertise to turn ambitious ideas into business impact.
Apply proven methods to real work, fast
Pick the access level that fits your role, your team, and the outcomes you are after.
Individual masterclass
One masterclass, fully applied. Walk away with tools and a clear plan you can put to work immediately.
+tax (where applicable)
Live training workshops
Access live or on-demand
Applied work
Certificate of expertise
1 year access to the Playbook library
Team masterclass
Give your team a shared language and practical tools so you align faster and move with confidence. Team pricing starts at 3 seats.
All from "single masterclass access"
1 year access to Strategyzer collaboration tools
Custom pricing
Expert bundle
(most popular)
Full masterclass series for an individual or a team. Gain end-to-end Strategyzer expertise.
+tax (where applicable)
All from "single masterclass access"
Access to all four masterclasses in the series.
Teams who complete the full series see the strongest ROI
Questions we hear most often
Do I need prior experience with Strategyzer methods to participate?
You do not need prior experience with our tools to participate. The program has been designed to be accessible for everyone, and each individual or team will be guided along the way.
Do you offer discounts for teams or groups?
Yes, we offer team discounts. In fact, we strongly recommend joining as a team to get the most out of the experience. Schedule a meeting with us, and the discount depends on how many people will participate.
What tools will I need during the workshops?
Here is the setup recommended for everyone joining:
• Strong internet connection
• Computer or laptop with camera, microphone, and speaker
• Keep your computer's OS and browser fully up-to-date
• Download the latest version of the Zoom client, it is not recommended to use the in-browser version
• Smartphone (preferred as backup)
Can my employer reimburse the cost?
Most participants receive financial support from their employer to attend. We also provide a guide to help you make the case internally.
