In this webinar, Alex explains:
- A brief history of developing the Value Proposition Canvas & Value Proposition Design.
- Real company examples mapped out on the Value Proposition Canvas.
- Tips and tricks for making the most of the tool.
Mastering value propositions
Alex Osterwalder explains how the Value Proposition Canvas is transforming the way companies create value for customers.
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About the speakers
Dr. Alex Osterwalder
Entrepreneur, speaker, and business thinker
Alex is the inventor of the Business Model Canvas, used by more than 200,000 companies across 178 countries. He is co-author of Business Model Generation, named one of the Financial Times' top 10 most-cited business books. He ranks number four on the Thinkers50 list of global management thinkers and has won the Thinkers50 Strategy Award. He has spent two decades coaching senior leaders at organisations including Bayer, Bosch, WL Gore, Honeywell, and Mastercard.
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