Gain Creators: Trigger questions
Use trigger questions to identify the gain creators that will resonate with your customers. Spell out how your products and services produce the outcomes customers want.
The playbooks show you what to do next.
Trigger questions alone won't create gains
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Gain Creators trigger questions
Show exactly how you create customer gains
Maximize gains
Gain Creators describe how your products and services create customer gains. They explicitly outline how you intend to produce outcomes and benefits that your customer expects, desires, or would be surprised by. Including functional utility, social gains, positive emotions, and cost savings. Use this to help you fill out The Value Map.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Map out your value proposition canvas with AI
Map out how you create value for customers by combining the Value Proposition Canvas with built-in AI tools to generate customer profiles and value maps.
Strong value propositions and differentiation with Gen-AI
Harness Gen-AI to craft sharper value propositions that resonate by quickly testing customer profiles and iterating ideas.
Download the Gain Creators trigger questions
Get all the trigger questions in one printable file, ready to use with your team.
- A4 PDF, ready to print or share on screen
- Built for workshops, team sessions, and individual work
- Pairs with the Value Map, to fill in your gain creators
- Free to download and share with your team
Work through the questions and describe how your offer produces the outcomes and benefits customers want.
