Gain Creators: Trigger questions

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July 11, 2019
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 min read
topics
Value Propositions
Customer Insights
Testing Business Ideas

Identify the Gain Creators that will resonate with your customers.

Maximize gains

Gain Creators describe how your products and services create customer gains. They explicitly outline how you intend to produce outcomes and benefits that your customer expects, desires, or would be surprised by. Including functional utility, social gains, positive emotions, and cost savings. Use this to help you fill out The Value Map.

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Learn how to create value propositions that can sell.

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July 11, 2019
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Gain Creators: Trigger questions
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Gain Creators: Trigger questions

July 11, 2019
#
 min read
topics
Value Propositions
Customer Insights
Testing Business Ideas

Identify the Gain Creators that will resonate with your customers.

Maximize gains

Gain Creators describe how your products and services create customer gains. They explicitly outline how you intend to produce outcomes and benefits that your customer expects, desires, or would be surprised by. Including functional utility, social gains, positive emotions, and cost savings. Use this to help you fill out The Value Map.

Learn how to create value propositions that can sell.
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Gain Creators: Trigger questions

Identify the Gain Creators that will resonate with your customers.

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Gain Creators: Trigger questions
Gain Creators: Trigger questions
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