Gain Creators describe how your products and services create customer gains. They explicitly outline how you intend to produce outcomes and benefits that your customer expects, desires, or would be surprised by. Including functional utility, social gains, positive emotions, and cost savings. Use this to help you fill out The Value Map.
Identify the Gain Creators that will resonate with your customers.
Gain Creators describe how your products and services create customer gains. They explicitly outline how you intend to produce outcomes and benefits that your customer expects, desires, or would be surprised by. Including functional utility, social gains, positive emotions, and cost savings. Use this to help you fill out The Value Map.
Identify the Gain Creators that will resonate with your customers.