The Value Map
List the products and services behind your value proposition, then spell out the pain relievers and gain creators each one delivers. See exactly how you create value for customers.
The playbooks show you how to put it into practice.
A value map alone isn't a value proposition
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Value Map
Show exactly how your offer creates value
Why use the Value Map?
List what you offer
Write down the products and services your value proposition is built on.
Name the pains you relieve
Describe how each one removes or reduces something that annoys your customers.
Name the gains you create
Describe the outcomes and benefits your offer produces for customers.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Map out your value proposition canvas with AI
Map out how you create value for customers by combining the Value Proposition Canvas with built-in AI tools to generate customer profiles and value maps.
Master the patterns of value creation
An interactive Strategyzer workspace that guides you through 6 value proposition patterns and the Value Stack tool to build a superior, customer-centric value proposition.
Download the Value Map template
Get the Value Map as a printable template, ready to use with your team.
- A4 PDF, ready to print or share on screen
- Built for workshops, team sessions, and individual work
- Pairs with the Customer Profile, the other half of the Value Proposition Canvas
- Free to download and share with your team
List your products and services, then map the pain relievers and gain creators that make them matter to customers.
