The official tool · From the creators

Pain Relievers: Trigger questions

Use trigger questions to identify the pain relievers that will resonate most with your customers. Spell out how your products and services ease specific customer pains.

The playbooks walk you through it with your team.

$299/yr · All playbooks and templates · 14-day money-back guarantee
#1
Most popular tool to learn innovation & entrepreneurship
200k+
Companies guided by Strategyzer frameworks
Top 10
Most cited business 
book of all time 
(Financial Times)
178+
Countries where our processes help empower teams

Trigger questions alone won't relieve a pain

A great tool is just the starting point.

Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.

Not just a download

Guided methods

Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.

One connected system

The full Strategyzer toolkit

The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.

Not just a download

Ready-to-run sessions

Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.

About the Pain Relievers trigger questions

Show exactly how you ease customer pains

Reduce pains

Pain relievers describe how exactly your products and services alleviate specific customer pains. They explicitly outline how you intend to eliminate or reduce some of the things that annoy your customers before, during, or after they are trying to complete a job or that prevent them from doing so. Use this to help you fill out the Value Map.

Inside the subscription

See what a playbook actually looks like

A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.

Play

See Strategyzer Playbooks in action

Four playbooks built on this tool

You have the tool.
Here's what teams do next

Each one is a session you can run with your team this week,
with the agenda and whiteboard included.

Innovation

Map out your value proposition canvas with AI

Map out how you create value for customers by combining the Value Proposition Canvas with built-in AI tools to generate customer profiles and value maps.

Go-to-market

Strong value propositions and differentiation with Gen-AI

Harness Gen-AI to craft sharper value propositions that resonate by quickly testing customer profiles and iterating ideas.

Innovation

Master the patterns of value creation

An interactive Strategyzer workspace that guides you through 6 value proposition patterns and the Value Stack tool to build a superior, customer-centric value proposition.

Innovation

Value scenes: make visible how your product creates value

When designing products or services, it is easy to fall into the trap of focusing on all the features of what you are creating and miss why these would matter to customers.

Download the Pain Relievers trigger questions

Get all the trigger questions in one printable file, ready to use with your team.

  • A4 PDF, ready to print or share on screen
  • Built for workshops, team sessions, and individual work
  • Pairs with the Value Map, to fill in your pain relievers
  • Free to download and share with your team

Work through the questions and describe how your offer eliminates or reduces what annoys your customers.

Pain Relievers: Trigger questions
Ready to go further?

Start with the tool.
Go further with Strategyzer Playbooks.

$299/yr · Cancel anytime · Team plans available