The playbook to differentiate your value proposition
Discover the playbook Alex Osterwalder uses with large enterprises to help them differentiate their value propositions from the competition (without losing track of what matters to customers in the process).
Thursday, December 10, 2026
16:00 CET
60 min
With Alex Osterwalder, Tendayi Viki and Kurt Bostelaar
Alex created the Business Model Canvas.
Tendayi is a Strategyzer partner and Kurt is a Playbook expert.
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What you'll learn
By the end of this session, you'll discover
Built on the Differentiate your Value Proposition playbook →
*The Differentiate your Value Proposition Playbook is a step-by-step playbook available on the Strategyzer platform. It will be available after the webinar as part of the Strategyzer Playbook Library.
Output 1
Why most attempts at differentiation are set up for failure
And how you can succeed instead.
Output 2
How to take an evidence-based and customer-focused approach to differentiation
Stand out from the competition while still addressing critical customer jobs, pains and gains.
Output 3
A scalable way to embed this approach in your organization
The same approach we use with large enterprises, packaged as a step-by-step playbook.
Hear about a brand new playbook on differentiation that Strategyzer is officially releasing on the day of the webinar.
About this session
Differentiate without losing sight of your customers
One of the biggest challenges we see teams facing with differentiation is that their focus can heavily shift onto their competitors (and away from customers).
Differentiating from the competition does require an awareness of who that competition is and how you stand out in comparison to them.
An easy trap to fall into, however, is losing track of what matters to your customers along the way. In our work with large enterprises teams can sometimes assume that because their value proposition is unique from competitors that customers will resonate with it.
While we do want to differentiate our value propositions, we want to do it in an evidence-based way. We want to ensure that our differentiated value proposition addresses critical customer jobs, pains and gains.
To build on our library of 20+ playbooks and to share the “secrets” of how we help enterprises with this; we will be releasing a new playbook, Differentiate your Value Proposition, at the webinar.
Who this is for
This session is for:
- Founders, product leaders, marketing leaders and business unit heads who need to make their portfolio of products and services more profitable
- Teams preparing a launch, a repositioning, or a move into a new market
- Coaches, consultants and facilitators looking for a proven workshop to run with their clients on differentiation
Why attend
Strategyzer is committed to sharing best practices for how to solve your most important strategic challenges with confidence. Hear the latest insights from our work with large organizations related to differentiating your value proposition and how you can immediately apply this in your own practice.
Hear about a brand new playbook on differentiation that Strategyzer is officially releasing on the day of the webinar.
*The Differentiate your Value Proposition Playbook is a step-by-step playbook available on the Strategyzer platform that will be available after the webinar as a part of the Strategyzer Playbook Library.
Who's presenting
Learn from the people who created the books and the playbooks
Dr. Alex Osterwalder
Entrepreneur, speaker, and business thinker
Co-author of 5 bestsellers in 40+ languages, including Business Model Generation. Ranked by Thinkers50 among the world's top thinkers.
Dr. Tendayi Viki
Author, speaker and advisor
Author of 3 books on building new businesses inside large companies, including The Corporate Startup. Named to the Thinkers50 Radar list.
Kurt Bostelaar
Program designer
Kurt is a playbook expert and has been working at Strategyzer since 2022. He is the founder of Leverlo, a methodology design agency, and is trained as a mechanical engineer.
Keep learning
Go deeper after the session
Every webinar previews one playbook you can use straight away to solve a real problem. A playbook license gives your team the full process, plus every other playbook in the library.
The playbook behind this session
Differentiate your Value Proposition
The step-by-step playbook the session previews, available on the Strategyzer platform after the webinar. Accessible after the webinar.
The playbook to differentiate your value proposition
Thursday, December 10, 2026 · 16.00 CET · 60 min · Free · Recording included