Alan Smith

Alan Smith

Strategyzer Co-Founder, Designer and Business Thinker

Alan Smith is obsessed with design, business and the ways we do them. A design-trained entrepreneur, he created the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, the breakthrough design for Business Model Generation, which has sold one million copies in 36 languages. Alan also co-authored Value Proposition Design. He co-founded Strategyzer, where he works with an amazing team to create tools and content that help people make stuff customers want. His company works with enterprises, small- and mid-sized businesses, incubators and institutions.