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training programs
Mastering business testing: how to test and validate your business ideas with real customers
SELF-PACED ONLINE COURSE: 5 hours of pre-recorded content and exercises
Are you trying to find a market fit for your product? Or are you trying to decide what project to invest in next?
Learn how to test and validate your business ideas with real customers
- Learn a clear and practical way to test and de-risk your business ideas
- Create a shared language for testing in your organization
- Pairs with the Business Model and Value Proposition Canvases
Why is business testing important?
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Shift your mindset from executing business plans to de-risking business ideas.
What is business testing?
You might have heard of testing before, but you don’t know where to start. In this chapter, you’ll learn about the core concepts, steps and language you need to begin testing with your team.
What are the biggest risks to your idea?
You know your idea has potential, but in the beginning it’s all a bit of a guessing game. Ask yourself what needs to be true for your idea to work? Capture these as testable hypotheses. By getting this right, you’ll set yourself up for testing success.
Learn how to answer these questions, and master the concepts you need to test your business ideas. The course was developed by Alex Osterwalder and David Bland, top selling authors of the Testing Business Ideas book.
COURSE OVERVIEW
What you will learn
chapter 1
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Introduction to testing: why test business ideas in a systematic manner
chapter 2
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Hypothesis: how to design well-formulated, hypotheses
chapter 3
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Business experiments: how to design experiments that produce strong evidence
chapter 4
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Learning from your experiments to take action
chapter 5
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Making evidence-based decisions
chapter 6
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Manage: how to structure, manage and track your experiments
chapter 7
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Presenting your idea — share learnings and get buy-in from decision makers
Who will benefit from the course?
Entrepreneurs & startups
Test your business ideas through quick and cheap experiments before investing big in your idea.
Corporate innovators
Get out of the building and speak to your customers to understand if they truly value your business idea and are willing to pay for it.
Corporate leadership
Evaluate ideas based on a set of innovation metrics to assess how much closer it is to create value for your organization.
Pricing
Confidently invest in your self-development
Single course
$499.99
- 13 lessons on 6 key topics with bite-sized steps and high quality videos.
- Learn at your own pace
- Lifetime access
- Certificate of completion
- 60 days money back guarantee
Take one course
Full curriculum
$1199.99
Mastering business models
Mastering value propositions
Mastering business testing
- 35 lessons on 18 key topics with bite-sized steps and high quality videos.
- 1 year access to Strategyzer Innovation Software
- Learn at your own pace with lifetime access
- Certificate of completion
- 60 days money back guarantee
Take the full curriculum
Two courses
$799.99
Mastering business models
Mastering value propositions
- 26 lessons on 11 key topics with bite-sized steps and high quality videos.
- Learn at your own pace
- Lifetime access
- Certificate of completion
- 60 days money back guarantee
Take two courses
OUR PROGRAMS
Thousands have been trained through our programs
These are the questions we get asked a lot
Is there a timeline to finish the course?
No, you will have lifetime access once you’ve purchased the course.
Can I access the course on my smartphone or tablet?
Yes, you can. Our courses work on most mobile devices.
Do I receive a certificate or accreditation after completing the course?
Yes, you’ll get a Strategyzer certificate of completion when you finish the course.
Can I download the course for future reference?
We provide a select portion of the course and class materials to download for future reference. These resources include tools, templates and tip sheets. Our videos are only available to access during the stated access period and when you are logged into the course.
GuideD TEAM TRAINING
Unlock your team's innovation potential
Empower your team to create better value propositions and business models with Strategyzer’s guided team training.
Facilitated by one of our Strategyzer Innovation Coaches.
Want a bespoke course for your team? Let’s talk.