The official tool · From the creators

The Ecosystem Map

Map every innovation program in your company and see whether they're producing results. Spot what's missing, what to improve, and what to stop.

The playbooks walk you through it with your team.

$299/yr · All playbooks and templates · 14-day money-back guarantee
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A map alone won't connect your programs

A great tool is just the starting point.

Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.

Not just a download

Guided methods

Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.

One connected system

The full Strategyzer toolkit

The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.

Not just a download

Ready-to-run sessions

Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.

About the Ecosystem Map

See your innovation programs as one system

A framework for strategic conversations

Assess

Capture the details of every innovation program you are running within your company. Write each program down (i.e. one per sticky note). Examples of innovation programs include: Intrapreneurship Program, Corporate Venture Capital Fund, Internal Accelerator, R&D Lab, etc.

Question

Innovation programs are often disconnected from each other and the overall strategic goals of the company.

  • What do we have, what is missing and still needs to be done?
  • Which of our innovation programs that are having the most impact, and deserve continued investments?
  • Which of our innovation programs are not currently having impact, but could be improved to have impact?
  • Which of our innovation programs are not currently having impact, and should be stopped because the have no potential to have impact?
  • Are our innovation programs connected and aligned to create a good innovation ecosystem?

Act

Think through how you might make your programs more aligned with the corporate strategy. For example, innovation programs that are mapped in the bottom left side of the map could be treated as the foundation for future programs. Brainstorm solutions, seek expertise and start moving your programs towards more value creation and culture change.

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Inside the subscription

See what a playbook actually looks like

A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.

Play

See Strategyzer Playbooks in action

Four playbooks built on this tool

You have the tool.
Here's what teams do next

Each one is a session you can run with your team this week,
with the agenda and whiteboard included.

Innovation

How market ready is your project?

Move beyond guessing if your project is ready. Step through a structured risk assessment to gain total clarity on your market readiness before scaling.

Innovation

Assumptions mapping (prepare to test your business idea, part 1)

Extract and prioritize the riskiest assumptions underlying your business idea across desirability, feasibility, and viability risk categories to prepare for evidence-based testing.

Innovation

Design experiments (prepare to test your business idea part 2)

Turn your riskiest hypotheses into a designed and prioritized sequence of business experiments to gather evidence and avoid wasting capital on unproven ideas.

Strategy

Competing on Business Models

Competing on Business Models is a hands-on playbook that helps teams design, refine, and communicate business models that stand out and scale.

Download the Ecosystem Map

Get the Ecosystem Map as a printable template, ready for your next strategy conversation.

  • A3 PDF, ready to print and put on the wall
  • Built for leadership sessions, portfolio reviews, and innovation strategy workshops
  • Works with sticky notes, one innovation program per note
  • Free to download and share with your team

Assess your programs, question their impact, and act to align them with your strategy.

The Ecosystem Map
Ready to go further?

Start with the tool.
Go further with Strategyzer Playbooks.

$299/yr · Cancel anytime · Team plans available