Navigating your business model environment

Navigating your business model environment

Alex Osterwalder
August 4, 2014
#
 min read
topics
Business Model Canvas
Business Models

You never create value propositions or business models in a vacuum. You design, test, build, and manage them in a context. Zoom out to the big picture to map the business model design environment in which you are making your strategic choices.

Map out four areas around your Business Model Canvas:

     
  • Market Forces: Key customer issues in your arena, such as growing or shrinking segments; customer switching costs; changing jobs, pains, and gains; and more.
  •  
  • Key Trends : Key trends shaping your arena, such as technology innovations; regulatory constraints; social trends; and more.
  •  
  • Industry Forces: Key actors in your space, such as competitors; rising value chain actors; new or fading technology providers; and more.
  •  
  • Macroeconomic Forces: Macro trends, such as global market conditions; access to resources; high or low commodities prices; and more

If you sign up to our blog you will get access to The Business Model Design Space Card Deck in a future post. It's a card deck with trigger questions that helps you map out your design environment in a structured way.

Do you systematically map and track your business model design environment? What do you struggle most with? Share with us! We'd love to hear about it!

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About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

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Alex Osterwalder
August 4, 2014
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Navigating your business model environment
Methods

Navigating your business model environment

August 4, 2014
#
 min read
topics
Business Model Canvas
Business Models

You never create value propositions or business models in a vacuum. You design, test, build, and manage them in a context. Zoom out to the big picture to map the business model design environment in which you are making your strategic choices.

Map out four areas around your Business Model Canvas:

     
  • Market Forces: Key customer issues in your arena, such as growing or shrinking segments; customer switching costs; changing jobs, pains, and gains; and more.
  •  
  • Key Trends : Key trends shaping your arena, such as technology innovations; regulatory constraints; social trends; and more.
  •  
  • Industry Forces: Key actors in your space, such as competitors; rising value chain actors; new or fading technology providers; and more.
  •  
  • Macroeconomic Forces: Macro trends, such as global market conditions; access to resources; high or low commodities prices; and more

If you sign up to our blog you will get access to The Business Model Design Space Card Deck in a future post. It's a card deck with trigger questions that helps you map out your design environment in a structured way.

Do you systematically map and track your business model design environment? What do you struggle most with? Share with us! We'd love to hear about it!

related reads
No items found.
Navigating your business model environment

You never create value propositions or business models in a vacuum. You design, test, build, and manage them in a context. Zoom out to the big picture to map the business model design environment in which you are making your strategic choices.

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Navigating your business model environment
Navigating your business model environment
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Let's talk
Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.