The Customer Profile
Identify the jobs your customers are trying to get done, and the pains and gains that come with them. Build a clear picture of what customers actually need.
The playbooks walk you through it with your team.
A customer profile alone isn't customer insight
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Customer Profile
See your offer through your customers' eyes
What's inside...
Jobs-to-be-done
What are your customer's Job-to-be-done? What do they need to accomplish?
Customer Pains
What are your customers struggling with while trying to accomplish their Job-to-be-done?
Customer Gains
What will you customer gain when the Job is done effectively?
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Focus on the right customer
A key step to being customer-centric is knowing which customers to focus on. Especially in B2B environments, there can be many different customers, users, and stakeholders, such as decision makers, end users, economic buyers, and channel partners.
Download the Customer Profile template
Get the Customer Profile as a printable template, ready to use with your team.
- A4 PDF, ready to print or share on screen
- Built for workshops, customer interviews, and team sessions
- Pairs with the Value Map, the other half of the Value Proposition Canvas
- Free to download and share with your team
Map your customers' jobs, pains, and gains before you design anything for them.
