The Business Model Canvas - Instruction Manual
Learn how to run a Business Model Canvas session: the materials, the ground rules, and the steps from first sticky note to a coherent story. Plus best practices and common mistakes.
The playbooks show you how to put it into practice.
A manual alone won't sharpen your business model
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Business Model Canvas Instruction Manual
Get more from every canvas session
What's inside...
Rules and instructions
Follow the instructions to get started, and with time and practice you will be able to map business models in minutes.
Best practices
Discover 3 simple best practices to ensure your business model tells a simple but meaningful story.
Most common mistakes
Learn about the most common mistakes made when using the canvas and how to avoid them.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Map out your business model (with B2C examples)
Achieve a completed Business Model Canvas for your own business using step-by-step guidance and simple B2C examples like Netflix and Mixue.
Map out your business model (with B2B examples)
Achieve a completed Business Model Canvas for your own business using step-by-step guidance and simple B2B examples like Xerox and Michelin Fleet Solutions.
Download the Business Model Canvas Instruction Manual
Get the full instruction manual as a short PDF, ready for your next canvas session.
- PDF guide, ready to print or share on screen
- Step-by-step instructions, from getting started to telling the story
- Best practices and common mistakes, so your canvas stays clear
- Free to download and share with your team
Prepare your materials, follow the ground rules, and map your business model one sticky note at a time.
