The Experiment Library
Browse 44 experiments for testing your business idea, from customer interviews to presales. Compare them on cost, setup time, run time, and evidence strength.
The playbooks walk you through it with your team.
A list of experiments won't test your idea
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Experiment Library
Pick the right test for each risk
Why use the Experiment Library?
Discover, then validate
Start with fast, cheap discovery experiments, then move to validation as your evidence grows.
Compare at a glance
Each experiment is rated on cost, setup time, run time, and evidence strength.
Match tests to risks
See which experiments test desirability, feasibility, or viability.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Design experiments (prepare to test your business idea part 2)
Turn your riskiest hypotheses into a designed and prioritized sequence of business experiments to gather evidence and avoid wasting capital on unproven ideas.
Assumptions mapping (prepare to test your business idea, part 1)
Extract and prioritize the riskiest assumptions underlying your business idea across desirability, feasibility, and viability risk categories to prepare for evidence-based testing.
Download the Experiment Library poster
Get all 44 experiments on one poster, ready for your team's wall.
- High-resolution PNG, ready to print as a poster or share on screen
- 44 experiments, grouped into discovery and validation
- Rated on four criteria, cost, setup time, run time, and evidence strength
- Free to download and share with your team
Find the experiments that match your riskiest assumptions and the evidence you need.
