Visual business facilitation tools help simplify complex strategy and business conversations and make them more tangible. More importantly, visual facilitation tools help reduce what I like to call the “blah blah blah” that often occurs in such meetings (a term that I “stole” from my friend Dan Roam who wrote the book “Blah-Blah-Blah”).
When you don’t use tools to structure and facilitate meetings, people much more easily get off track, get distracted, lose themselves in side-conversations, or end up going round in circles. It’s a lot more productive to work with artifacts--like the Business Model,Value Proposition Canvas, or Culture Map--to make conversations tangible and generate effective outcomes based on a shared visible language.
One of the main reasons why literally millions of people around the world adopted the Business Model Canvas is specifically because it makes conversations more tangible. In our 2015 research report we learned that people adopted the Business Model Canvas (and now the Value Proposition Canvas) to develop a shared understanding, to conduct better strategic conversations, and to put better ideas onto the table.