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Designing crystal clear Business Model Canvases

Check your Business Model Canvas against seven questions, from granularity to facts versus assumptions. Make it clear enough that anyone can follow the story.

The playbooks walk you through it with your team.

$299/yr · All playbooks and templates · 14-day money-back guarantee
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A clear canvas still needs testing

A great tool is just the starting point.

Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.

Not just a download

Guided methods

Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.

One connected system

The full Strategyzer toolkit

The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.

Not just a download

Ready-to-run sessions

Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.

About the crystal clear canvas checklist

Make your canvas easy to read

What's inside...

Checklist

A checklist of items and elements to include in the design process of your business models. These tips will help you craft the clearest and most presentable business model you possibly can.

Explanations

This resource also provides succinct explanations and rationales as to why each element on the checklist ought to be taken into account when designing your business model. You will be able to piece together the building blocks of your business model.

Inside the subscription

See what a playbook actually looks like

A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.

Play

See Strategyzer Playbooks in action

Four playbooks built on this tool

You have the tool.
Here's what teams do next

Each one is a session you can run with your team this week,
with the agenda and whiteboard included.

Innovation

Map out your business model (with B2C examples)

Achieve a completed Business Model Canvas for your own business using step-by-step guidance and simple B2C examples like Netflix and Mixue.

Innovation

Map out your business model (with B2B examples)

Achieve a completed Business Model Canvas for your own business using step-by-step guidance and simple B2B examples like Xerox and Michelin Fleet Solutions.

Innovation

How strong is your business model?

Assess every aspect of your completed Business Model Canvas using the Strategyzer Questions for Leaders Assessment.

Strategy

Competing on Business Models

Competing on Business Models is a hands-on playbook that helps teams design, refine, and communicate business models that stand out and scale.

Download the crystal clear canvas checklist

Get the full checklist on one printable page, ready for your next canvas review.

  • One-page PDF, ready to print or share on screen
  • Seven questions, with a short explanation for each
  • Useful at any stage, whether you're designing a new business model or assessing your own
  • Free to download and share with your team

Work through each question and fix what makes your canvas hard to read before you share it.

Designing crystal clear Business Model Canvases
Ready to go further?

Start with the tool.
Go further with Strategyzer Playbooks.

$299/yr · Cancel anytime · Team plans available