Ad-lib Value Proposition template
Fill in the blanks to sketch three to five alternative directions for your value proposition, fast. Each version makes you spell out exactly how you create value.
The playbooks show you which direction to take forward.
An ad-lib alone won't choose your direction
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Ad-lib Value Proposition template
Sketch several offers before you commit to one
Why use the Ad-lib Value Proposition template?
Prototype several directions quickly
Fill in the blanks three to five times and see alternative value propositions side by side.
Pinpoint how you create value
The blanks force you to say exactly how your offer creates value, so vague claims stand out.
Compare before you commit
Put the versions next to each other and pick the directions worth taking further.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Master the patterns of value creation
An interactive Strategyzer workspace that guides you through 6 value proposition patterns and the Value Stack tool to build a superior, customer-centric value proposition.
Map out your value proposition canvas with AI
Map out how you create value for customers by combining the Value Proposition Canvas with built-in AI tools to generate customer profiles and value maps.
Download the Ad-lib Value Proposition template
Get the ad-lib as a ready-to-use template for you and your team.
- PDF template, ready to print for your next session
- Built for workshops, team sessions, and quick solo drafts
- Quick to use, whether you’re exploring a new offer or rethinking an existing one
- Free to download and share with your team
Fill in the blanks three to five times, compare the directions, and pick the value proposition worth developing.
