The Business Model Canvas
Design, test, and evolve your business model on a single page. Get the official tool from the creators of the canvas, used by 5M+ people worldwide.
Playbook Subscription
Canvas + 40 Playbooks, templates, and workflows. From $299/yr.
Free template
Official Canvas as a printable PDF.
No signup required.
Trusted By
The template gives you the framework. Playbooks help you actually fill it in.
Most teams print the canvas, fill it in once, and stop. The real value comes from the work that follows — testing assumptions, designing customer experiments, and pivoting based on evidence. That's what Playbooks are for.
Step-by-step workflows
Not just a blank canvas — guided sessions that walk your team through customer discovery, value proposition design, and business model testing.
40+ tools and templates
The Canvas, the Value Proposition Canvas, the Testing Card, the Learning Card — everything from Business Model Generation and Testing Business Ideas, ready to use.
Ready-to-run team sessions
Facilitation guides, agendas, and digital whiteboards so you can run a strategy session with your team this week — not next quarter.
A shared language for strategy.
The Business Model Canvas is a strategic management tool that lets you visualize and assess a business idea or concept. It's a one-page document that walks you through nine fundamental building blocks every organization needs.
Co-created by Dr. Alexander Osterwalder and Yves Pigneur, the Canvas has been used by over 5 million people worldwide — from solo founders mapping their first idea to Fortune 500 leadership teams realigning entire portfolios.
It's published in the bestselling book Business Model Generation, used in MBA programs at Stanford, Wharton, and IMD, and trusted by teams at Microsoft, Mastercard, Bosch, Nestlé, and thousands more.
Four examples of what teams run with Playbooks
Pick a problem your team is facing this quarter. There's likely a Playbook for it.
Strong value proposition and differenciation with Gen AI
Sharpen your value proposition, test stronger messaging, and find what makes buyers act.
Competing on
business models
Use proven strategy tools to analyze your business model and make clearer competitive choices.
Idea Generation
Turn customer insights into stronger ideas, then prioritize what deserves testing next.
Run customer profile interviews
Run better interviews, capture real evidence, and turn conversations into useful customer profiles.
Prefer to start with just the template?
Download the official Business Model Canvas as a printable PDF, no signup required. You can always upgrade to the full Playbook Subscription later.