The official tool · From the creators

The Business Model Space

Discover the external forces and trends that might impact your business model, from industry and market forces to key trends and the wider economy. Then decide how to respond.

The playbooks show you how to put it into practice.

$299/yr · All playbooks and templates · 14-day money-back guarantee
#1
Most popular tool to learn innovation & entrepreneurship
200k+
Companies guided by Strategyzer frameworks
Top 10
Most cited business 
book of all time 
(Financial Times)
178+
Countries where our processes help empower teams

A map of forces alone won't change your strategy

A great tool is just the starting point.

Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.

Not just a download

Guided methods

Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.

One connected system

The full Strategyzer toolkit

The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.

Not just a download

Ready-to-run sessions

Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.

About the Business Model Space

See the forces shaping your business model

What's inside...

Workshop instructions

Step-by-step instructions on how to facilitate a business model space workshop.

60+ Trigger Questions

Gauge the 4 external factors impacting your business model space: Industry Forces, Market Forces, Key Trends & Macro Economic Forces.

Inside the subscription

See what a playbook actually looks like

A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.

Play

See Strategyzer Playbooks in action

Four playbooks built on this tool

You have the tool.
Here's what teams do next

Each one is a session you can run with your team this week,
with the agenda and whiteboard included.

Strategy

Competing on Business Models

Competing on Business Models is a hands-on playbook that helps teams design, refine, and communicate business models that stand out and scale.

Innovation

10x your business model with AI

Learn how to use AI and the world's best business model patterns to step-by-step strengthen, evaluate, and 10x your Business Model Canvas.

Innovation

How strong is your business model?

Assess every aspect of your completed Business Model Canvas using the Strategyzer Questions for Leaders Assessment.

Innovation

Map out your business model (with B2B examples)

Achieve a completed Business Model Canvas for your own business using step-by-step guidance and simple B2B examples like Xerox and Michelin Fleet Solutions.

Download the Business Model Space

Get the Business Model Space as a ready-to-use PDF for your next workshop.

  • Digital PDF, ready to share on screen or print
  • Workshop instructions, to facilitate the session step by step
  • 60+ trigger questions, across industry forces, market forces, key trends, and macroeconomic forces
  • Free to download and share with your team

Scan the forces around your business model and decide which ones your team needs to act on.

The Business Model Space
Ready to go further?

Start with the tool.
Go further with Strategyzer Playbooks.

$299/yr · Cancel anytime · Team plans available