- Make the difference: Without the iPhone and its proportionate service revenues, Apple would have generated between $58-80bn - that’s similar revenues to the US Postal Services, Tesco or Peugeot!
- Mind the gap: The iPad would be Apple’s second biggest best performing product, yet it accounted for just 8% of total revenues last year.
- The importance of experimenting until you find a new growth engine: iPhone sales have accounted for >60% of total revenues in the last three years and has gone hand in hand with Apple’s incredible success. Apple tried out many things and not all worked. The iPhone did.
Takeaway: Keep dreaming big. Keep experimenting. It can make all the difference.