The Business Model Canvas
Describe how your business creates, delivers, and captures value on one page. Then challenge it, redesign it, and compare it to the alternatives.
The playbooks show you how to run it with your team.
A filled-in canvas isn't a decision
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That's what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Business Model Canvas
See the whole business on one page
Why use the Business Model Canvas?
Describe a business model on one page
Nine blocks cover who you serve, what you offer, how you deliver it, what it costs, and what it earns. Fill it once for one business model, not for the whole company.
See how the pieces depend on each other
The right side is the market. The left side is what it takes to serve that market, with value propositions sitting between them. Move a customer segment and the channels, activities, and costs all have to move with it.
Treat it as a claim, not a plan
Cost structure and revenue streams only hold if the seven blocks above them are right. Date and version the canvas, then redraw it as evidence comes in.
The Business Model Canvas comes from the best-selling book Business Model Generation. It's the most used tool in the world for innovation and entrepreurship.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Competing on Business Models
Competing on Business Models is a hands-on playbook that helps teams design, refine, and communicate business models that stand out and scale.
10x your business model with AI
Learn how to use AI and the world's best business model patterns to step-by-step strengthen, evaluate, and 10x your Business Model Canvas.
Download the Business Model Canvas
Get the official Strategyzer template, ready to use with your team.
- High-resolution PDF, sized to print large and put on a wall
- Made for working sessions, offsites, classrooms, and solo drafts
- Works either way, describing a business you run or designing one you don't yet
- Free to download and to share with anyone on your team
Fill the nine blocks, see where the model holds and where it doesn't, then decide what to change.