Strategyzer webinar: How to get senior leaders out of the building to test ideas
Senior leaders have to get out of the building and talk to customers if companies want new business ideas to succeed. But how do you get busy people to make time for customer interactions in their schedules? Lisa Kay Solomon, author of the Wall St. Journal best-seller Moments Of Impact joins Alex Osterwalder as a guest in our next free Strategyzer webinar event. Watch to learn about the importance of senior leadership participation in customer development.
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About the speakers
Dr. Alex Osterwalder
Entrepreneur, speaker, and business thinker
Alex is the inventor of the Business Model Canvas, used by more than 200,000 companies across 178 countries. He is co-author of Business Model Generation, named one of the Financial Times' top 10 most-cited business books. He ranks number four on the Thinkers50 list of global management thinkers and has won the Thinkers50 Strategy Award. He has spent two decades coaching senior leaders at organisations including Bayer, Bosch, WL Gore, Honeywell, and Mastercard.
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