The Strategic Guidance Framework
Design and maintain a strong business portfolio. Define who you want to be as a company, then set clear boundaries for where your portfolio should and shouldn't go.
The playbooks show you what to do next.
A framework alone won't shape your portfolio
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Strategic Guidance Framework
Give your portfolio a clear direction
It consists of:
1. Corporate Identity Map
Use the trigger questions to help you define who you want to be and set the context to the specific guidance for your entire portfolio.
2. Portfolio Guidance Tool
Use the trigger questions to help you set explicit boundaries for your portfolio actions.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Competing on Business Models
Competing on Business Models is a hands-on playbook that helps teams design, refine, and communicate business models that stand out and scale.
10x your business model with AI
Learn how to use AI and the world's best business model patterns to step-by-step strengthen, evaluate, and 10x your Business Model Canvas.
Download the Strategic Guidance Framework
Get both tools in one printable PDF, ready to use with your leadership team.
- A3 PDF, ready to print and put on the wall
- Two tools in one, the Corporate Identity Map and the Portfolio Guidance Tool
- Built for leadership sessions, strategy retreats, and portfolio reviews
- Free to download and share with your team
Define who you want to be, then set explicit boundaries for every portfolio decision.
