Alex is the inventor of the Business Model Canvas, used by more than 200,000 companies across 178 countries. He is co-author of Business Model Generation, named one of the Financial Times' top 10 most-cited business books. He ranks number four on the Thinkers50 list of global management thinkers and has won the Thinkers50 Strategy Award. He has spent two decades coaching senior leaders at organisations including Bayer, Bosch, WL Gore, Honeywell, and Mastercard.

David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation. David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr. David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.

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