Spark ideas with design constraints — constraint cards
Use five design constraints, from razor blade to platform, to push your team toward new value propositions and business models for one idea. Each card comes with a real company example.
The playbooks show you what to do next.
Five cards won't pick your business model
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the constraint cards
Push your team beyond the obvious idea
What's inside...
Workshop Constraint Cards
Use design constraints to force people to think about innovative value propositions embedded in great business models. We outline five constraints of businesses whose value proposition and business model you can copy into your own arena.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
10x your business model with AI
Learn how to use AI and the world's best business model patterns to step-by-step strengthen, evaluate, and 10x your Business Model Canvas.
Competing on Business Models
Competing on Business Models is a hands-on playbook that helps teams design, refine, and communicate business models that stand out and scale.
Download the constraint cards
Get all five constraint cards in one printable PDF, ready to cut out for your next workshop.
- Printable PDF, ready to print and cut into cards
- Five constraints, servitization, razor blade, trendsetter, low-cost, and platform
- Built for workshops, with tips for running groups in parallel
- Free to download and share with your team
Give each group a different constraint, then compare the business models they come up with.
