In this video you learn:
- How Ryanair's $0 airfare announcement isn't as crazy as it sounds.
- A creative way to uncover new areas of value inside of your business model.
- How to communicate complex thinking via the Business Model Canvas.
![](https://cdn.prod.website-files.com/64830736e7f43d491d70ef30/649c1baae8157bc14f91af51_resourcelibrcta-50.png)
Grab a Business Model Canvas & try it out
Download a free Canvas from our Knowledge Library and try the Ryanair challenge with your team.