Business model design for 21st century companies
Greg Bernarda, co-author of Value Proposition Design, explains how three of today's great companies are thinking about business model and value proposition design to create new value for the business, and new value for its customers.
Greg Bernarda works with individuals, teams and organizations on re-inventing what they do. He borrows from the fields of leadership, psychology, innovation, and design to create programmes for executives to expand mindsets and create the business models that bring positive change to their stakeholders and to themselves. Greg’s clients range across sectors and geographies. They include among others: Alibaba, Baxter, Colgate-Palmolive, Danone, Harvard and IMD Business Schools, Mastercard, Michelin, Nestlé, Singapore's NTUC Social Enterprises, Pekin University, Richemont, Roche, Tencent, Volkswagen, and the World Economic Forum.