Assessment Questions for Leaders
A canvas alone isn't a strategy
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
How strong is your business model? Score your business model based on the 9 building blocks.
9 key questions
Nine questions that will allow you to assess the strength and weaknesses of your existing and new business models.
Wide-ranging questions
Questions address key areas of your business model, in order to unearth opportunities with the resulting score.
Room for improvement
No business model achieves a perfect score. Use the trigger questions to continuously spark ideas for improvement.

See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Strong value proposition and differenciation with Gen AI
Sharpen your value proposition, test stronger messaging, and find what makes buyers act.
Competing on business models
Use proven strategy tools to analyze your business model and make clearer competitive choices.
Idea generation
Turn customer insights into stronger ideas, then prioritize what deserves testing next.
Run customer profile interviews
Run better interviews, capture real evidence, and turn conversations into useful customer profiles.