The official tool · From the creators

Assessment Questions for Leaders

Score your business model on nine key questions, one for each building block. See its strengths and weaknesses and spot where to improve.

The playbooks show you how to put it into practice.

$299/yr · All playbooks and templates · 14-day money-back guarantee
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A score alone won't improve your business model

A great tool is just the starting point.

Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.

Not just a download

Guided methods

Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.

One connected system

The full Strategyzer toolkit

The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.

Not just a download

Ready-to-run sessions

Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.

About the Assessment Questions for Leaders

Find out how strong your business model is

9 key questions

Nine questions that will allow you to assess the strength and weaknesses of your existing and new business models.

Wide-ranging questions

Questions address key areas of your business model, in order to unearth opportunities with the resulting score.

Room for improvement

No business model achieves a perfect score. Use the trigger questions to continuously spark ideas for improvement.

Inside the subscription

See what a playbook actually looks like

A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.

Play

See Strategyzer Playbooks in action

Four playbooks built on this tool

You have the tool.
Here's what teams do next

Each one is a session you can run with your team this week,
with the agenda and whiteboard included.

Innovation

How strong is your business model?

Assess every aspect of your completed Business Model Canvas using the Strategyzer Questions for Leaders Assessment.

Innovation

10x your business model with AI

Learn how to use AI and the world's best business model patterns to step-by-step strengthen, evaluate, and 10x your Business Model Canvas.

Strategy

Competing on Business Models

Competing on Business Models is a hands-on playbook that helps teams design, refine, and communicate business models that stand out and scale.

Innovation

Map out your business model (with B2C examples)

Achieve a completed Business Model Canvas for your own business using step-by-step guidance and simple B2C examples like Netflix and Mixue.

Download the Assessment Questions for Leaders

Get all nine questions in one printable PDF, ready to use with your leadership team.

  • PDF assessment, ready to print or share on screen
  • Built for leadership sessions, strategy reviews, and team workshops
  • Works for any business model, existing or new
  • Free to download and share with your team

Score each building block, compare the results, and use the trigger questions to spark improvements.

Assessment Questions for Leaders
Ready to go further?

Start with the tool.
Go further with Strategyzer Playbooks.

$299/yr · Cancel anytime · Team plans available