Get from big idea to a validated business case
Testing Business Ideas co-authors, Alex Osterwalder and David J. Bland, work on a real case study, streaming to a live audience. The two map, design and assess a testing roadmap for a startup business model. Something that usually takes a full day workshop, we've condensed into just a short hour!
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation. David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr. David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.