Get from big idea to a validated business case
Testing Business Ideas co-authors, Alex Osterwalder and David J. Bland, work on a real case study, streaming to a live audience. The two map, design and assess a testing roadmap for a startup business model. Something that usually takes a full day workshop, we've condensed into just a short hour!
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About the speakers
Dr. Alex Osterwalder
Entrepreneur, speaker, and business thinker
Co-founder of Strategyzer and creator of the Business Model Canvas. Alex has helped hundreds of organisations design and iterate their strategies using practical, visual tools that turn complex challenges into actionable moves.
David J. Bland
Founder & CEO of Precoil, author and advisor
David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation. David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr. David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.
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