Columbia Business School professor Rita McGrath and Strategyzer co-founder Alex Osterwalder discuss how strategy is becoming a much more dynamic undertaking. Listen in as Alex and Rita explain and share concrete tips for embracing this "new wave" of dynamic strategic thinking.
There's pleasing today's customers and developing tomorrow's business.”
In this episode, Alex Osterwalder & Rita McGrath discuss:
Alex is the inventor of the Business Model Canvas, used by more than 200,000 companies across 178 countries. He is co-author of Business Model Generation, named one of the Financial Times' top 10 most-cited business books. He ranks number four on the Thinkers50 list of global management thinkers and has won the Thinkers50 Strategy Award. He has spent two decades coaching senior leaders at organisations including Bayer, Bosch, WL Gore, Honeywell, and Mastercard.
Columbia Business School professor Rita McGrath and Strategyzer co-founder Alex Osterwalder discuss how strategy is becoming a much more dynamic undertaking. Listen in as Alex and Rita explain and share concrete tips for embracing this "new wave" of dynamic strategic thinking.
There's pleasing today's customers and developing tomorrow's business.”
In this episode, Alex Osterwalder & Rita McGrath discuss:
Columbia Business School professor Rita McGrath and Strategyzer co-founder Alex Osterwalder discuss how strategy is becoming a much more dynamic undertaking. Listen in as Alex and Rita explain and share concrete tips for embracing this "new wave" of dynamic strategic thinking.
