It’s important for leaders to understand the difference between effective innovation management and true innovation theater. Because many of the practices associated within lean startup and design thinking can create real value when applied properly. They only become innovation theater when they’re applied in a way that creates no value for companies and society.
The purpose of this webinar is to demystify the meaning of innovation theater, how it shows up in your organization and what to do to avoid it.
Demystify innovation theater
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About the speakers
Dr. Alex Osterwalder
Entrepreneur, speaker, and business thinker
Alex is the inventor of the Business Model Canvas, used by more than 200,000 companies across 178 countries. He is co-author of Business Model Generation, named one of the Financial Times' top 10 most-cited business books. He ranks number four on the Thinkers50 list of global management thinkers and has won the Thinkers50 Strategy Award. He has spent two decades coaching senior leaders at organisations including Bayer, Bosch, WL Gore, Honeywell, and Mastercard.
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