Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all.
![](https://cdn.prod.website-files.com/64830736e7f43d491d70ef30/65ca21bcc5d52e10b2a35d78_A4-CustomerPains-2024-small.webp)