Tools and techniques used
- Value Proposition Canvas
- colour-coding based on jobs, pains, and gains
- Story-telling one sticky note at a time
- Apple announced it's vision to replace the wallet with mobile payments.
- The current payment process can be painful and leaves you financially exposed
- Apple introduces an entirely new payments solution with Apple Pay
- By leveraging its own existing technologies, Apple combines seamlessly integrated hardware, software, and services.
- Apple Pay makes the payment experience easier, more secure, and private.
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