Dash Button is a service that Amazon released exclusively for their Amazon Prime members!
Now here's how we use the Value Proposition Canvas to articulate how Amazon's Dash Button creates value for customers:
- Amazon observed some of their Prime members' recurring jobs-to-be-done: getting their chores done and focusing on what matters.
- Amazon identified some of their Prime members' pains and gains.
- Dash Button's value proposition relieves certain pains (e.g. never running of essentials) and creates certain gains (peace of mind).
Tools and techniques used
Are you interested in learning more? We previously illustrated one of Amazon's recent initiatives to give away their streaming services to encourage people to sign-up for Amazon Prime.
Can you make explicit how specifically your value propositions create value for customers?