A Day in the Life of Your Customer worksheet
Shadow a customer through their day and record what you see next to what you think. Uncover the jobs, pains, and gains that interviews and surveys often miss.
The playbooks show you what to do next.
Observation alone won't give you insight
A great tool is just the starting point.
Downloading a Strategyzer tool gives you a practical starting point you can use today. The real value comes from knowing when to use it, how to use it well, and what to do next. That’s what Strategyzer Playbooks are for.
Guided methods
Step-by-step guidance for applying Strategyzer’s methods with your team, instead of just filling in a static template on your own.
The full Strategyzer toolkit
The Business Model Canvas, the Value Proposition Canvas, the Testing Card, the Portfolio Map, and more: Strategyzer’s full library of interconnected tools and methods, ready to use.
Ready-to-run sessions
Facilitation guides, agendas, and digital whiteboards so you can run a session with your team this week, not next quarter.
About the Day in the Life worksheet
See what customers really do all day
Dive deep into your customers’ mind
What customers do on a daily basis in their real settings often differs from what they believe they do or what they will tell you in an interview, survey, or focus group.
See what a playbook actually looks like
A playbook is not a course, a template pack, or a consulting engagement. It’s guided work that takes your team through a proven Strategyzer method one step at a time.
See Strategyzer Playbooks in action
You have the tool.
Here's what teams do next
Each one is a session you can run with your team this week,
with the agenda and whiteboard included.
Customer profile interviews
A structured, repeatable playbook to help teams get out of the building, lead high-quality customer interviews, and turn conversations into validated, evidence-backed customer profiles with zero administrative friction.
Download the Day in the Life worksheet
Get the worksheet as a printable PDF, ready for your next customer visit.
- Printable PDF, ready to take into the field
- Simple structure, time, activity, and your notes side by side
- Built for customer research, alongside interviews and surveys
- Free to download and share with your team
Shadow a customer, note what you see and what you think, and capture their most important jobs, pains, and gains.
