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New products. Scientific breakthroughs. Impressive technology. They create excitement. But they don’t guarantee success. Success comes from one thing: creating real value for customers. That’s what a value proposition does. Common sense, but not common practice.
A value proposition explains how a bundle of products and services creates value for customers, whether the underlying technology is revolutionary or simple.
In this session, Alex Osterwalder, Tendayi Viki, and Carol Hill walk through a collection of breakthrough value propositions. Some come from historic innovations. Others are recent market winners. They unpack the patterns that made them succeed.
When you study enough strong value propositions, you start to see what works. Your decisions become sharper. Your ideas become stronger. This webinar does exactly that.
We show you what great looks like and how to move from good enough to winning.
What you’ll gain
A sharper eye for what makes a value proposition work. We break down real examples from Google AdWords’ original proposition to contemporary cases. You’ll see the patterns that show up again and again in strong value propositions.
The ability to spot weaknesses in your own. Once you see what great looks like, the gaps in your current value proposition become obvious. You leave with a clearer view of where yours might fall short.
A better way to visualize the link between burning customer needs and value creation. It sounds obvious. Yet most teams fail to make that link explicit. Common sense, but not common practice.
A concrete next step. You leave with ideas to pressure-test and assess your current value proposition using the patterns and examples from this session.
Why attend the webinar
This session is part of our series on applying strategy tools to real business challenges. It’s designed as a standalone session: you’ll leave with practical takeaways whether or not you do anything else with Strategyzer.
If you want to go deeper, the Value Propositions That Win in the Market masterclass is where you build and test your own value proposition hands-on. This webinar gives you examples and patterns. The masterclass gives you the process.