At Strategyzer, we have delivered a number of organizational transformation initiatives, mostly around innovation. In almost every case, we have noticed a pattern. While most employees are neutral, there is always a strong vocal minority actively resisting change. There is also a strong group of early champions that are keen to participate.
This always creates a dilemma. How do you drive the change in these contexts?
One way is to push change through mandates. Most leaders prefer this option and when they face resistance their default is to push even harder.
What we have found is that relying on mandates creates temporary motion but not self-sustaining momentum. But there is a different way.
In this webinar, we break down what the organisations that get lasting buy-in do. We share practical frameworks to drive change without pushing people to comply.
We will show you how to build momentum through:
- Mapping your stakeholders
- Creating visible and valuable early wins
- Moving people from passive support to active champions
All this can be done by creating the conditions where people want to join, rather than feel forced to follow.
What you will gain
- A process for mapping and scoring the momentum in your change initiative. You will learn how to read the early signals of fading momentum before the window to act closes.
- A tool for mapping stakeholder buy-in. You will learn the difference between compliance and real buy-in (i.e. positive evaluation and active participation).
- A framework for turning stakeholders into active champions. You will learn a practical approach improving stakeholders support and contribution.
Who should attend
Transformation and change leaders responsible for driving initiatives forward and tired of watching momentum fade after the first few months.
Strategy and innovation leaders who need their teams and stakeholders to move with them, not just agree in principle.
Programme and project leaders managing complex change across multiple teams or business units where alignment is fragile.
HR and L&D leaders tasked with making change stick at the people level, not just the process level.
Anyone leading a change that depends on other people choosing to participate. AI adoption, digital transformation, new ways of working, innovation programmes. If your initiative needs buy-in to succeed, this session is for you.
Why attend this webinar
This session is designed to deliver standalone value. You will leave with a sharper understanding of how buy-in actually works and practical ideas you can apply to your own situation immediately.
It is also a preview of the thinking behind the Enabling Organisational Change Through Momentum and Buy-In Applied Masterclass, led by Tendayi Viki.
The webinar shows you the toolbox. The masterclass gives you the process. Over three weeks, you will work on your own change initiative using tools like the Change Engine, the Buy-In Matrix, and the Momentum Scorecard. You will benchmark where your initiative stands, map your stakeholders, and build a concrete 90-day action plan.
Masterclass: Enabling Organisational Change Through Momentum and Buy-In
- Kick-off (1h): Wednesday, September 9, 15:00-16:00 CEST
- Remote workshop (4h): Wednesday, September 16, 14:00-18:00 CEST
- Group coaching session (1h): Wednesday, September 30, 15:00-16:00 CEST
Cost: €599. Certificate of expertise included, plus a 1-year access to all Strategyzer playbooks and platform.
